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HomeEmail MarketingEmail Design TechniquesThe final guide to email accessibility in 2025

The final guide to email accessibility in 2025

Use all images closed by all images to view your email to help you determine which images require ALT attributes and which images have invalid attributes.

To gain insight into how the environment uses the Alt attribute for your image, visit Webam’s page On the alt property.

use role=”presentation” On all introduction tables

exist Email Designtables are used to save content and build email designs. The table was never intended for design. But due to the limitations of the email client, e.g. prospectEmail designers are forced to use <table> element As a design element.

Help screen readers understand <table> Elements that hold content and elements that are purely used for design role=”presentation” On each table that saves what the subscriber needs to read. You just need to add it to each <table> Element, not every <td>. This avoids forcing the screen reader to read one cell at a time and helps subscribers get straight into important content –It can also improve experience when the subscriber chooses to go Read email aloud.

also role=”presentation”,,,,, aria-hidden="true" is another HTML attribute that can be added to an element in HTML that works for visual content and should be hidden from the screen reader:

<table role="presentation" aria-hidden="true" cellpadding="0" cellspacing="0" border="0">
<tr>
<td></td>
</tr>
</table>

role="presentation" Can also be used on images. It is recommended to use HTML attribute role=”representation” on any image with empty alt attribute on any image to avoid the name of the image being read.

Create emails that everyone can experience

Maximize the impact of emails by designing accessible content for everyone. Communication inspections are always within reach with litmus.

Email accessibility

Let’s take a look at an example of accessible emails submitted by the Litmus community.

Subscribers of this email will be able to increase the text size to 200% through their browser without breaking the email’s design. It has Animated gifs For those with photosensitive epilepsy, this stops after three cycles (within five seconds).

A screenshot of an accessible email from Paul Airy with a newsletter from the core. Header image is a group of people smiling in front of tractors on grass.
go through Eyal Bitton

Eyal Bitton created an email that uses a copy of the links that make sense. They also signal blind subscribers at the end of the email by using some hidden text.

Accessible email type E
go through Paul Airy

Type E newsletter Use interactive progressive enhancements to enable subscribers to choose from standard or large text sizes. Email Developers Paul Airy Also included is an option driven by an opt-in – where subscribers can choose torture with certain disabilities to display emails with a tinted background.

These email instructions make it easier to access emails in just a few small steps and have the potential to reach a larger audience. Many of these steps not only contribute to accessibility, but also help improve your email.

View emails with and close images

Want to see the appearance of over 100 desktops, mobile devices, and webmail clients in your email, including image views? Give Email Testing In the touchstone, free! Try free litmus →

Educate your team to expand accessibility compliance

Making email access is the right choice, but to get your team on board, you may need to show business value. Email is an efficient channel and impressive 36:1 ROIDisabled Control Disposable income of $1 trillion per year. Ignoring accessibility means missing out in a critical lead group.

Start by creating accessible email templates that follow best practices, such as live text and strong color contrast, making it easier for your team to stay consistent in your campaigns. Regular training and ongoing learning will ensure that everyone is up to date with accessibility standards.

By integrating accessibility into your campaign and working with different teams (design, development, and legal legality), you can make accessibility a regular part of your program. This not only helps meet standards, but also creates a stronger, lasting relationship with the audience.

Looking for tools to help you get easier accessibility to emails? Our built-in Accessibility checker Plus other features can help you make it easier:

Automatic accessibility check

Scan the 40+ accessibility areas in your email and provide detailed reports and guidance on any issues found. Use litmus Email Builderyou can check the code while working to make sure it meets the needs of your subscribers.

LITMUS QA checked GIF
QA checks for Litmus Builder. 🔍Enlarge this image

Visual impairment filter

The Visual Impairment Filter provides four color vision deficit options, allowing you to view how to display emails from subscribers with visual impairment.

Example of accessibility checking in LITMUS
Visual impairment filter in stone sound, check uveal, protanopia, tritanopia, achromomatia. 🔍Enlarge this image

NVDA Screen Reader Preview

Our NVDA screen reader integration supports over 80 languages. this lang Properties help screen readers accurately transcribe your messages by indicating the language used to draft emails.

For more information on accessibility testing in LITMUS, please visit us Help Center.

Make a difference today

Maximize the impact of email on LITMU to ensure accessibility and inclusion for all subscribers – regardless of their capabilities.

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