Twitter recently opened up its algorithm to sprinkle beans on successful tweets and accounts. In this article, we gain insight into how to optimize engagement and profile growth.
To make the most of Twitter’s algorithms and enhance your online presence, it is necessary to understand the platform’s unique rating system and ranking factors. Then, by optimizing your content and interactions, you can increase your visibility, engagement, and impact on Twitter.
The performance of your tweet is affected by a scoring system that assigns point values to different interactions:
- Forwarding (RTS): 20 points
- Like: 30 points
- Reply: 1 point
Higher scores can lead to increased visibility and engagement.
Certain factors may positively or negatively affect the performance of your tweets:
Positive impact:
- Fashion theme: 1.1 times more
- Video content: 2 times more
- Image content: 2 times more
Negative impact:
- Multiple topic tags: 0.6 times lower
- Offensive language: 0.1 times reduced
- Unknown language: 0.05 times reduction
Anything below 1.0 is considered negative. Therefore, combine positives and avoid negatives to optimize the performance of tweets.
Your Twitter rating determines your popularity and is influenced by several factors:
- limit
- Account age
- Suspension
- Verification status
- The following companionship ratio
To maintain strong traits, keep these factors and focus on increasing the number of followers.
If you follow more people than followers, the performance of your profile may be affected. Keep the number of people you follow below the number of followers to maintain a healthy percentage and improve your ranking.
Your interactions with other users determine your impact on Twitter. Interacting with high-quality users will improve your rankings, while interacting with low-quality users will negatively affect your profile. So be strategic through interaction to optimize your impact.
Non-media and non-news links automatically mark them as spam, thus hindering the performance of your profile. However, if a tweet generates enough engagement, it will not be marked as spam. So act with caution when sharing links and focusing on delivering valuable content to your audience.
Interacting with users outside the network (such as celebrities) can lead to penalties on Twitter. Also, avoid interactions with users that are very different in the future to maintain the credibility and ranking of your profile.
Verified accounts or Twitter Blue have a significant boost in the platform’s algorithm, which makes a £11 monthly investment worthy of your visibility, engagement and credibility.
Twitter updates its suggested algorithm every 24-48 hours based on user recommendations, so keep an eye on the analysis to see which dates/periods are more successful and plan content in those days or so.
Strategically use hashtags to increase your influence and participate in relevant conversations. However, avoid using too many hashtags, which negatively affects the performance of your tweets.
