Running YouTube campaigns with Google Ads can be a great way to gain visibility and grow your audience. However, it is easy to overspend without the right precautions – sometimes not even realizing it. In this article, we will share basic tips to help you manage your campaigns effectively and avoid expensive mistakes.
Set a realistic daily budget
Google Ads Can Spend Your daily budget is twice as high In the day to optimize performance, but not exceed your monthly limit (calculated as 30.4 times the daily budget).
For example, if you set your daily budget to €50, you might see that your daily expenditure reaches €100, but the total monthly amount will not exceed €1,520. Monitor your budget regularly It is the key to preventing unexpected spending.
Avoid activities that are close to midnight
The campaign starts shortly before midnight may lead to Too much spending In a short time. Google might try Exhaust the entire daily budget This can significantly increase your per-view cost (CPV) within the last hour. Instead, it’s better to start a campaign Earlier in the day Ensure more balanced budget allocation.
Beware of delayed reporting in Google Ads
Sometimes, activities may occur Inactive– Show zero views, impressions and costs – In fact, it is already running and accumulating expenses. If you think it hasn’t started yet and launch a second campaign from the same or another account, you can Double the final payment. Always check carefully before making decisions based on latency data.
Don’t change your budget and bid frequently
Production Frequent adjustments Bidding, budget or target settings may confuse Google’s algorithms, sometimes causing Temporary pause In advertising delivery for hours or even days. It’s better to carefully determine your initial setup and then make it only Small adjustments (approximately 10-15%) Monitor how the activity responds before making further changes.
Google Ads may reevaluate your campaign after initial approval
Even if the video was initially approved for promotion, Google may not approve of it in the future Due to policy violations. If you have notified your client that your campaign is good, this may be problematic. To avoid problems, Wait for a few hours Before confirming the election approval.
Understand that not all Google Ads accounts perform the same
An updated Google Advertising Account may require Start to leave an impression longer And there may be Different CPV rates Compared to an account with a given history. It is important to consider this as it may affect initial campaign performance.
Optimize your settings to reduce CPV
There are several ways to do it Reduce costs At the same time, it still achieves good advertising performance:
- Use feed ads instead of streaming or shorts ads – Flow-neutral shorts advertising usually has High CPV rate. Feed ads are often more cost-effective.
- For mobile devices only – Specializes in running advertising mobile device (and not including desktops, TVs and tablets) can significantly reduce CPV.
- Choose cheaper geographical targets – Another effective way to reduce CPV is through Geographical Targets. By focusing your campaign Emerging Countriesyou can significantly reduce advertising costs while maximizing the number of views within your budget.
- Testing and adapting – Not every strategy is suitable for every niche. this The key to success Lying in Continuous testing and adjustment of settings Based on results. Only professionals who manage campaigns every day can fine-tune activities at the lowest cost to maximize performance.
Conclusion: DIY or work with experts
We have compiled this guide to help ambitious, tech-savvy people try to run their own Google Ads campaigns. But, if you are Didn’t get the desired resultor if you want Maximize your ROI No hassle, our team can help you create and optimize campaigns that convert at the best price.
Discover our YouTube Google Ads campaign management
