OK guys, let’s talk about live migration, one of the most disturbing pulsating campaigns in digital marketing. If you’ve ever been on the verge of a website migration, you might have a moment of serious consideration of running into the woods to start a new internet-free life.
But don’t be afraid. With the right website migration strategy, a solid team, and some nearby chocolates to soothe your nerves, your website migration doesn’t have to feel like a high-risk gamble.
In Intero Digital, We moved six old brand websites to a digital powerhouse: Interodigital.com. Is it easy? Absolutely not. Is it worth it? 1,000%. And, because we’re all sharing love (and saving you some sleepless nights), we’re answering common website migration questions and breaking down some of the best practices for website migration.
A website migration is when you make significant changes to your website’s structure, domain, hosting, or platform.
Think it’s like a renovating a house, except that it’s not just knocking down a wall, You’re still moving the address, rethinking the beautification environment (Hello, SEO!), and then Maybe a brand new security system is installed.
Why do this? Because staying Digital Marketing The world is an insignificant one-way ticket. Whether you are rebranding, merging multiple sites, or upgrading your technology stack, website migration can transform your business – But only do it right.
But this is the kicking: Live migration is risky. Search rankings can be tanks, traffic may be sniffed, and potential customers can disappear faster than free snacks in office lounges. That’s why we’re here: Helping you avoid digital disasters.
The first step in website migration is to ask yourself: “Why do I do this?transparent
For Intero Digital, our goal is clear: After the acquisition, we have six old brands with separate websites. Consolidating them into one is more than just reducing hosting fees (it’s a nice benefit to let’s be a reality though). That’s about Create a unified brand business, simplify marketing efforts and better capture potential customers.
Expert tips: Write down your website migration goals and make sure every action and decision is aligned with them. Do you want to improve your SEO? Improve user experience? Simplify back-end management? Understand your “reason” and records Your goal Will be Keep Team Laser Focused on Focus via Website Migration Checklist.
One of the most critical website migration steps is to do it thoroughly Website review. Content, URL, backlinks, metadata, analytics data, site speed, mobile performance, design assets, technology infrastructure – the entire nachos.
In Intero Digital, we use a large number of Content Review On six old sites. Imagine us in the digital war room, equipped with spreadsheets and caffeine, figure it out To keep, merge, rewrite or toss content.
This is what we analyzed:
- High performance page: What content is driving traffic and leads? The focus of migration.
- Outdated content: Anything that doesn’t matter or performs well will be rewritten or cut.
- Repeated content: Because Google hates duplicate content, we don’t risk ranking by migrating multiple sections from multiple sites covering the same information.
Expert tips: Use tools like Screaming Frog or SemrUse your website to crawl and collect data about URLs, metadata, and backlinks before doing any action. We have one too Content Review Template This can help you get started.
Here are a few ways you can keep you SEO strategy Strong during your website migration:
- 301 redirect: 301 redirect tells Google that the old URL has been moved permanently to the new URL. During the migration we built a detailed redirect map so that every page of our old website had a proper new house on Interodigital.com.
- Retained backlinks: Use similar tools ahrefs Track inbound links and make sure they point to Correct New page. Losing backlink= Losing authority = Bad news.
- Keyword mapping: Make sure your new page is Optimized for the correct keywords.
Expert tips: Test your redirection forward emission. Nothing worse than finding out your website’s immigration Disconnected links Half of the pages resulted in a horrible “404 not found” error.
Run the usability test.
If it’s a shiny new website, it’s not worth it What’s frustrating is the navigation. That’s why for Interodigital.com we prioritize a seamless UX so that visitors can easily find what they want, whether it’s an SEO service, a content marketing service, or a useful blog post like this.
Prior to startup, we conducted usability tests to identify and repair pain points in the new site structure.
Expert tips: Before the website is migrated, use heatmaps and A/B tests to see how users interact with the current website. Tools such as Hotjar can reveal valuable user behavior insights.
Short answer? a lot of.
Startup Day is not the time to find out your website It looks like junk on your phone, or your contact form is completely damaged.
At Intero Digital, we tested new websites in MUltiple devices and browsers, we tested each link, but still regularly checked site speed and performance.
Tools we use:
- Google PagesPepeed Insights
- Good old-fashioned manual testing
Work It will not stop after launch. For weeks you’ll need to monitor traffic, rankings and leads like Eagle. You should also use a tool like Google Search Console to check for crawling errors or indexing issues.
If you see a slight drop in traffic, don’t panic. At first that was normal! The key is to identify and resolve any issues in a timely manner so that you can rebound quickly.
if you Website migration is about to be resolved, remember this: Preparation is everything. follow Tips in this website migration guidekeep yours On-site migration Key objectives, and You will come out exist The other side is stronger More than ever.
