I bet no one has told you this secret about LinkedIn:
LinkedIn comments are more important than LinkedIn posts.
Yes, you read it correctly. The real gold mine is sitting in the comments section when everyone is obsessed with making the perfect post.
That’s why I’m confident about it:
1. Time Investing: 5 minutes of comments and 60 minutes of posts
2. visibility: LinkedIn Reviews Can Get Instantly Entering Your End Audience
3. Convert: Decision makers often read reviews to measure expertise
4. New indicators: LinkedIn now displays your comment impressions (more below)
I spent three months analyzing LinkedIn’s sneakiest growth hack (its new comment impression feature) and I’ll show you how to take advantage of it.
Let’s start with what we observed after analyzing hundreds of LinkedIn comments:
Truth #1: You have much more comments than you think
When LinkedIn quietly rolled out the comment impression (you can only see that little eye icon under your comment), they revealed something shocking:
Many LinkedIn reviews are 5-10 times more than liked views.
This means that your influence has been greatly underestimated by traditional metrics of participation. You may have gained thousands of impressions without even knowing it.
Truth 2: Strategic LinkedIn Review is Time Attack for Busy Professionals
It is unrealistic to create original content every day for agents and freelancers to juggle multiple priorities.
Consider this data point:
– Average original post: 60–90 minutes, ~2,000 impressions
– Strategy Review: 2–3 Minutes of Craft, ~1,200 Impressions
The return on impressions per minute is as high as 25 times for comment. That’s not a typo.
Truth 3: The best LinkedIn reviews follow a specific pattern
After analyzing hundreds of high-performance comments, I found a clear pattern to separate forgettable comments from comments that generate profile views, connection requests, and client queries.
Let’s break down exactly what works:
1. Open hook (first 10 words)
Bad: “Great post! Totally agree with this!”
OK: “I have tested this method with 3 clients and found something unexpected…”
the difference? The second opening signals specific experience and promises valuable insights.
2. Value-added (next 1-2 sentences)
Bad: “This is very important for today’s businesses.”
OK: “For B2B SaaS, we have found that reducing onboarding to 3 steps instead of 5 increases completion rate by 31%. The key is to focus on the “AHA moment” of step 2.”
The second example adds specific value through specificity, data and actionable insights.
3. Engagement hook (last sentence)
Bad: “Thank you for sharing!”
OK: “I’m curious if you see this pattern different across industries or whether it’s consistent regardless of verticality?”
The second example invites further conversations, encouraging postal authors and other readers to participate.
Five types of LinkedIn reviews can drive actual business results
Based on impression data and conversion tracking, here are the 5 most effective LinkedIn review types for agents and freelancers:
1. Experience sharing (highest profile access rate)
formula: Share specific customer experiences (anonymous) directly related to postal topics + what you learn.
example: “Last quarter we implemented this exact approach for our clients. The most surprising hurdle was (specific challenges). We solved it with (specific solutions). The ROI was ultimately 3.4 times what we originally expected.”
2. Resource addition (maximum conversion rate)
formula: Quote a specific tool, template, or framework you created to resolve the issues mentioned in the post.
example: “For anyone struggling with this problem, I created a simple framework that breaks down the decision-making process into 3 issues. I now use it with more than 15 clients. If it works, here is a link: (link). No opt-in is required.”
3. Counter-trend insight (highest impression number)
formula: Deal with a common hypothesis through empirical evidence.
example: “Interestingly, we found that the service business was the opposite. Although this approach is suitable for product companies, services require (alternative approach) because (specific reasons). The key difference is (insight).”
4. Specific questions (maximum response rate)
formula: Ask a question to show your expertise when inviting detailed instructions.
example: “I noticed that this strategy works better for companies with existing brand awareness. Have you found a way to make it effective for brand new brands that don’t have a certain reputation?”
5. Case expansion (best for attracting ideal customers)
formula: Get concepts from posts and extend them to specific industries or use cases.
example: “This principle applies more strongly in healthcare facilities. We helped a medical device company adopt this exact approach, but it has to be adjusted (specific elements) to illustrate regulatory requirements. The end result is (specific results).
Unexpected ROI from LinkedIn Reviews
I analyzed data from 15 agents and freelancers who implemented the strategic comment method within 60 days. Here’s what happened:
– Profile view increased by 146%
– Connection requests grew by 153%
– Direct query increased by 176%
– New projects obtained increased by 238%
The most impressive part? While achieving these results, they spent 61% of their time on LinkedIn.
A freelance designer received a $8,500 project from a 30-second comment from the SaaS founder’s post on the onboarding challenge.
Here is a viable plan you implement immediately:
Step 1: Your Daily Comment Routine (20 minutes in total)
Morning (10 minutes):
-4 minutes: Find 2–3 high potential posts from the voices of key industries
-5 minutes: 2–3 value-added comments using the above formula
– 1 minute: Documentation of which posts you comment on
Afternoon (10 minutes):
-4 minutes: Reply to any replies from your morning comments
-5 minutes: Add 2–3 strategic comments to new posts
-1 minute: Check the impression on your early comments
Step 2: Your Target List
Create these three lists to guide your comments:
– Authoritative amplifier: 5–7 Thought Leaders, whose audience matches your ideal client
– Peer-to-peer network: 10–12 colleagues with complementary expertise
– Potential customers:15–20 Decision Makers of the Company You Want to Work with
Rotate these three groups of LinkedIn comment activity.
Step 3: Your LinkedIn Comment Template
Create simple templates based on 5 high-performance review types. For each template, leave a blank to:
– Specific experience
– Data points
– Industry-specific insights
– Customization issues
This creates a framework that ensures quality while allowing for personalization.
The biggest challenge in implementing a comment strategy is consistency.
Most people:
1. Begins strong but burns quickly
2. Request for general comments that damage their credibility
3. Trying to outsource commenters to people without expertise
There is a better way.
What if you could comment on your true voice with your specific expertise, but do it in seconds rather than minutes?
This is what we built Ligo Chrome Extensions.
It works like this:
1. You provide some example comments for styles
2. AI learns your voice, expertise, and models
3. The “participation” button appears above the post when you browse LinkedIn
4. Click it and get 6 custom comment options: 3 in your style, 3 out of 3
These are not general AI comments. They are specially designed to follow our determined high-performance modes while maintaining your true voice.
An agent boss told me:
“I used to spend 2 hours a day on LinkedIn. And mine Ligo LinkedIn Review System in total 25 minutes, my client acquisition from LinkedIn rose 40% in the quarter. ”
Avoid these common mistakes that immediately destroy your professional brand:
1. Universal cheerleading team
“Great post!” or “Total Agree!” may seem supportive, but they add zero value and make you look like you’re farming.
2. Hijacker
Using only other people’s posts as a platform to promote yourself is the fastest way to burn professional bridges.
3. Copy Notes LinkedIn Reviewer
Using the same comment on multiple posts is obvious and destroys your authenticity.
4. The creator of controversy
Deliberately taking counter-trend positions is just to generate participation that harms your professional reputation.
5. Desperate close distance
Add “If you need this help, add me!” Each comment screams despair, not expertise.
Based on LinkedIn’s development model, I predict that these comment features will arrive within the next 6-12 months:
1. Comment crowd data: Learn who is viewing your comments
2. Impression and participation rate: Indicators that compare visibility with positive engagement
3. Comment search function: Be able to search for related conversations to join
4. Enhanced comment analysis: Summary data about your most effective types of comments
Smart professionals will now adapt to, build systems and habits that can easily be incorporated into these future enhancements.
LinkedIn’s 80/20 rules for 2025
For busy agency owners and freelancers, here are the new best LinkedIn strategies:
– 80% of the time: Strategic Comment
– 20% of the time: Original content creation
This approach maximizes visibility while maximizing investment.
The result is self-evident.
LinkedIn Review Impression Changes Games for Busy Professionals.
Now, the platform rewards thoughtful engagement about content creation, creating a more accessible visibility pathway for those who don’t have the time to create original content every day.
Most of the professionals who benefit are:
– Value efficiency in its social media strategy
– Have professional expertise that can complement wider industry discussions
– Seeking to position yourself as a thoughtful contributor rather than a content creator
As with any platform change, early adopters gain a disproportionate advantage.
Now is to build your own window in this new paradigm before everyone else moves on.
What experience do you have with LinkedIn reviews?
Have you checked the number of impressions?
Share your insights below.
