Digital marketing analytics can help you understand which marketing strategies work and which work. The more you affect your efforts, the more you will be able to allocate your time and budget.
Basic digital marketing analytics are easier than it sounds and provide enough information to evaluate your performance, create reports, and plan your strategy. What’s more, you can do this with free tools and using my process has become easier AI chatbots are called datadecode.
The robot is ideal for beginners and business owners who are self-marketing. Honestly, this is something I had when I started marketing ten years ago. Let’s dive in!
DatadeCode bot Will help you:
- Identify trends and anomalies in the indicator.
- Predict future performance based on past data.
- Give you an overall assessment of your strategy and suggest what to fix.
By the way, your data is secure. OpenAI does not store conversation data permanently or use it to train future models, nor can it access any conversations.
The bot uses Google Docs templates, which contain a set of necessary KPIs that are easy to follow, which you can populate with free tools (I’ll cover these tools and metrics carefully).
Click here to copy the template or Get XLSX file For tools like Excel and numbers.
To give you an idea of how a robot works, here is an example analysis.
First, I filled in the template, which mainly consists of the data obtained from it Website analysis, A free part AHREFS Webmaster Tools. You can use Google Analytics or any analytics tool you prefer.
For example, to get data from the behavior of visitors from YouTube, I selected Social in the channel list and clicked on the Source tab (click the X on the X in the filter above to return to the previous view).
Next, I downloaded the template from Google Sheets in XLSX format (using this format only) and uploaded it to DatadeCode Bot. For a more seamless process, you can connect the bot to Google Drive or OneDrive.
The bot provides a comprehensive analysis of my metrics that provide a comprehensive analysis of website traffic, social media engagement, paid advertising performance, email marketing results, and revenue data.
And provide a summary.
DataDecode mentions optimizing product engagement, which caught my attention. I asked a follow-up question and the bot returned a detailed plan, including strategies, and even a timeline.
Remember that while a robot can handle your numbers like a professional does, it doesn’t know the soul of your product or the marketing strategies you’ve tried. Think of it as a smart consultant that can provide you with a reliable starting point and help you explore options, but trust your intuition.
One last thing – The secret to knowing all these marketing numbers over time is to stick with it. Your data weaves stories about your business, and if you follow the chapters by chapter, you will find that plot twists are much easier. Set aside a little time a month to sit down with your metrics.
Try it Let me know what you think!
Google Analytics (also known as GA4): Provides insights on website traffic, user behavior and conversions.
Google Search Console: Helps monitor search performance and site indexing.
AHREFS Webmaster Tools: This product combines the basic functionality of GA4 in a privacy-friendly version with a more powerful SEO solution than GSC.
Social Media Insights: Free analytics dashboards are available on all social media platforms. You can also use an aggregator buffer (Free plan).
Email Marketing Platform: As long as you get a free account, it will include basic analysis (e.g. Brevo,,,,, mailchimp,,,,, Mailer Lite).
Google Ads & Meta Ads Insights: Track ad performance with free reporting tools.
Income analysis. Track revenue and your marketing campaigns to discover relevance. This is a special recommendation for SaaS business, and can be done with free tools profit.
Traffic and website analysis
These metrics track how people find and interact with your website.
- Total comments: Total number of visits to your website.
- Only Visitors: Number of individuals who visit your website (each visitor is counted once).
- Direct traffic: Usually, enter your website URL directly into the browser’s visitors.
- Organic search traffic: Find visitors to your website through Google or other search engines.
- Paid search traffic: Visitors to click paid Google ads.
- Social Media Traffic: Visitors clicking on links to social media platforms.
- Recommended traffic: Visitors from other websites that link to your website.
- Bounce rate: Percent of visitors who leave after viewing only one page (lower).
- Visit Duration: Average visitors stay on your website.
Social Media Performance
Measuring the performance of your content on platforms like LinkedIn and YouTube.
- Traffic on social media: Number of visits to websites such as LinkedIn, YouTube, etc.
- Bounce rate: Shows whether social media visitors are staying or leaving quickly.
- Followers/subscribers: Number of people following your brand on social platforms.
- Posts: The number of posts/videos you create.
- Watch hours (YouTube): The total time people spend watching your YouTube videos. Signals with high observation time indicate that viewers find your videos valuable enough to stick with them, and YouTube’s algorithmic rewards have better visibility.
Email Marketing Performance
Track the status of your email campaigns.
- Campaigns sent: The number of campaigns sent to listeners.
- Open Rate: The percentage of recipients who open emails.
- Click rate (%): Percentage of recipients for clicking the link in the email.
- Subscribers (total): Number of people in the email list.
- Unsubscribe: Number of people who opt out of email.
Paid advertising performance
Track the results of your paid marketing campaigns.
- Google Advertising Traffic: Number of visits to Google Advertising websites.
- Google Ad Bounce Rate: Percentage of AD visitors leaving after one page.
- Google Ads Visit Duration: The average visitors in the ad stay on your site.
- Google Advertising Expenditure: Total Money Spend on Google Advertising.
- Member Transportation: Promote your product from partners or influencer visitors.
- Member Expenditure: Money spent on member partners drives traffic to your website.
Revenue and ROI (ROI)
Measure how much money your marketing efforts make.
- MRR (Monthly Recurring Income): Total revenue earned from subscriptions each month.
- MRR Events: Revenue from active clients.
- MRR inactive: The income of inactive users who have not yet been stirred (i.e., income at risk).
- Churn: The number of unsubscribed customers.
- Customers: Total number of paid customers.
- Active Customers: Customers currently using your product.
- Trial: Those who register for a free trial of your product.
What are the types of data analysis in marketing?
There are four main types of data analysis in marketing:
- Descriptive analysis: Shows what is happening (e.g., website traffic, participation rate).
- Diagnostic analysis: Explain why it happens (e.g., attribution analysis).
- Predictive Analytics: Predict what may happen (e.g., customer life value prediction).
- Normative analysis: Recommended measures to be taken (such as automatic tendering systems).
As you develop from descriptive to prescribed analysis, you will convert raw data into strategic advantages; turn a blind eye to the truth.
What is the difference between indicators and KPIs?
Metrics are measurements that track a specific activity or process (e.g., page view, click-through rate, live time). Use them to diagnose tactical issues, understand user behavior patterns, and determine optimization opportunities in the particle layer.
KPIs (Key Performance Indicators) are specially selected metrics to measure progress towards strategic business goals such as customer acquisition costs, conversion rates, retention rates. Use them to guide strategic decisions, align team work with business priorities, and evaluate the impact of your marketing investment.
How often should I check marketing analysis?
- Daily/weekly: Monitor activity performance during activity activities.
- Monthly: Do more in-depth analysis and adjust strategies if necessary.
- Quarterly: Conduct a comprehensive large review.
What are UTM tags and tracking pixels?
UTM tags are parameters added to the URL to track traffic sources, campaign names, and other attribute data (e.g. UTM_Source = Newsletter).
Tracking pixels are small, invisible images embedded in emails or web pages loaded when viewing content, allowing marketers to track opens, page views, and user behavior.
How does GDPR/CCPA affect my analysis tracking?
Both the General Data Protection Regulation (EU Law) and the California Consumer Privacy Act regulations require:
- Before collecting personal data, expressly agree.
- Clear disclosures on what data is collected and how it is used.
- Users can access, delete or exit the option to collect data.
- Data retention period is limited.
- Appropriate security measures for storing data.
However, privacy-friendly website analysis AHREFS Web Analytics Do not store cookies or personal data, so they greatly reduce your compliance burden under both GDPR and CCPA. Because these privacy-focused analytic solutions avoid collecting personally identifiable information, they may in many cases eliminate the need for banners and simplify your privacy policy disclosure.
