Mercury, a network representing independent podcasts from around the world, is working with Audio Ad-Tech Monetization Soundcast as it hopes to expand advertising and generate more revenue for independent creators. Soundcast is a European company established in France and hopes to strengthen its footprint in the UK.
Mercury currently represents the show, including the rankings of Warhammer Podcast, 40k forecasts, British comedy time travel show Pastmaster and Canadian daddy’s bedtime story for kids.
“One of the driving forces behind Mercury is the ability to improve the competitive environment for our industry and democratize the resources that are usually reserved for large participants,” said Mercury founder Liam Heffernan. “This partnership unlocks major monetization opportunities for our show and ultimately brings these platforms to creators who can benefit the most from it.”
Soundcast provides solutions for publishers, networks, and advertisers to provide programmatic audio advertising.
“Our SSP will help Mercury leverage its advertising inventory and meet programmatic needs,” Soundcast said. “This partnership also allows us to strengthen our business in the UK to become the number one solution for publishers, media organizations and advertisers.”
