If you’ve been marketing on Amazon for any time, you know that the platform is basically its own universe, its rules, ranking factors and an algorithm that can be done overnight or disrupt your sales.
OK, surprise!
Amazon decided to shake everything again. Meet A10, New and progressive Ranking algorithm replaces its predecessor A9. It’s more than just a few minor tweaks – it’s a game-changer.
The key change is External traffic can affect your Amazon ranking. (Yes, I should get all the hats, because this is not a drill.)
So if you focus on lasers for pay per click (PPC), keyword fills, and pray to the algorithmic gods to improve your organic ranking, it’s time to expand your strategy. The days of relying solely on Amazon’s internal ecosystem are over. Your success on Amazon is directly related to your ability to drive traffic from external platformsThis means meta-advertising, campaigns on short-form video platforms, impactful partnerships, and even good old-fashioned email marketing can play a vital role in improving Amazon’s presence.
The A9 algorithm focuses on factors centered on Amazon:
- Sales speed: More sales = better ranking.
- Click-through rate (CTR) and conversion rate: If people click and buy, Amazon is happy.
- Keyword Relevance: SEO is important, but it is mainly inside the walls of Amazon.
On the other hand, A10 has a more comprehensive view of the reputation and desirability of the product. Although traditional ranking factors are still important, External traffic Now it’s Main ranking signal. If your product gets love from an external source, Here are Tiktok ads, viral Instagram posts or influencer comments – more likely to get rankings.
To make this external traffic strategy more attractive, Amazon launched Amazon Attribution (beta). The tool allows brands to track where their non-Amazon traffic comes from, which is the skirting machine – if these external sources drive sales, Amazon will actually remuneration You’re doing this.
To use Amazon Attribution, you need:
- yes Brand registration On Amazon.
- register Amazon Attribution (beta) Program Track external traffic sources.
This transformation is Huge Because it forces brands to surpass Amazon’s ecosystem. It’s no longer just optimizing your list and running Amazon PPC – it’s about Omni-channel digital marketing method Integrated with similar platforms:
- Meta-advertising (Facebook and Instagram): Run a target ad that drives leads directly to your Amazon product page.
- Tiktok Advertising and Influencers: this Page for you At this point it was basically Amazon sales engine. Good location Tiktok ads or from Influencer May lead to serious ranking improvements.
- Google Advertising and SEO: Now, Amazon values direct traffic from search engines, making Google Advertising a viable part of your Amazon strategy.
- Email Marketing and SMS: Pushing your loyal customers to the Amazon list now pays off in organic rankings.
Amazon’s A10 update marks a turnaround A more connected digital marketing landscape. Brands that adopt external transportation strategies will Win bigalthough those who still rely solely on Amazon PPC may struggle to compete.
For marketers, this is a Chance – The opportunity to improve and guide brands to develop smarter, more integrated Amazon strategies. It’s time to start thinking about moving beyond the market and leveraging the entire digital ecosystem to drive results.
Amazon just started digital marketing More powerful. Now you can use it to your advantage.
