Key Points✨
|
If you are like 55% of marketers using promotion or marketing emails, then you know they are Lifecycle Marketing. But do you know that 14% of all emails never come to your inbox?
although Email Delivery Sometimes it may feel like a mystery that you don’t have to cross, hoping that your message will eventually reach your intention. With the Litmus spam test, you can identify and resolve issues that might put your email in spam and then be long before sending it.
Read on to learn how to affect email delivery and why regular spam testing is important for maintaining and improving inbox placement.
Table of contents
What factors affect email delivery?
a lot of Factors affect your email delivery Including email authentication, sender reputation, and the actual content of the email, to name a few.
LITMUS’s pre-spam test helps you discover issues that might hang emails in spam, so you can fix them before pressing Send. This is the main filter it tests and why it is important.
Email authentication
Email Authentication Check the source of the email to see if the email is valid. Email authentication, also known as domain authentication or verification, helps prevent spoofing and phishing scams of fake email addresses (such as pretending to be from emails from bosses or banks, but not).
Here are some authentications that our email spam test considers:
- Domainkeys identified email (DKIM). Indicates that your email is associated with your domain. In turn, it essentially allows your organization to claim responsibility for your email.
- Domain-based Message Authentication, Reporting and Compliance (DMARC). To combat phishing and help you determine if the sender is trying to imitate you.
- list-unsubscribe. Optional email header for easy and consistent unsubscribe actions.
- Sender Policy Framework (SPF). Allows the domain owner to indicate multiple IP addresses or domains that can be sent on behalf of their mail via a DNS TXT entry.
- TLS, StartTLS or Opportunistic TLS. Enable the sender to encrypt emails in transit.
- Brand indicators for message identification (Bimi). One way for an inbox provider to verify information about your brand. Allows you to display the sender logo in your inbox for increased trust and visibility.
Place the filter
Place filters to evaluate emails based on a set of criteria – which will change over time. These filters view a combination of engagement, reputation, authentication, formatting and content. (But not necessarily Spam word trigger In the subject and copy – these are things from the past. )
LITMUS spam test checks your emails based on the following location filters:
- AOL mail
- Gmail
- GMX
- Godaddy
- Suite G
- mail.com
- mail.ru
- Office 365
- prospect
- web.de
- Yahoo
Score filter
These scores show you the possibility Spam filter tool Your email will be captured and placed in someone’s spam inbox.
- Barracuda. Email security Barracuda essentials are complex anti-spam and email analysis tools often used by large organizations.
- Microsoft Exchange Online Protection. Use built-in malware and spam filters to evaluate and rate emails.
- Outlook desktop. Outlook comes with a built-in spam email filter that can “learn” spam over time.
- spamassassin. An open source spam filter that analyzes email headers and body text by using text analysis, Bayesian filtering, DNS block lists and collaborative filtering databases.
Place list filters
Ranking lists are a real-time collection of senders considered as sources of spam or other types of email abuse. Providers of ranking lists can use a combination of spam traps, spam complaints, and other proprietary data sources as a standard for adding senders to the block list. Inbox providers typically use their own proprietary block lists with separate third-party block lists.
Landing in your inbox instead of spam folder
Scan emails with over 20 spam filters to improve deliverability and seamlessly integrate with your ESP.
Why is email spam testing important?
You can’t simply view the email and know if it will land in the spam folder.
Avoiding spam folders is more complicated than before. Many issues can lead you to spam folders that cannot be predicted manually, from password lists to email content to various scores and weights used by spam filters to determine if an email is spam.
In early 2024 Google Completed its sender requirements and guidelines to help ensure messages are delivered to your Gmail account as expected. Its goal is to “…prevent Gmail from limiting sending rates, blocking messages, or marking messages as spam.” They also outline clear guidelines to help users prevent their emails from entering spam.
Emails in spam folders waste your chances
Nearly 65% of email marketers responding to our 2023 Email Report Rank emails among their three most important marketing channels. If your email lands in the spam folder, you missed all the opportunities!
Protect your email delivery and sender reputation
Spam testing can help you find and correctly before sending. If you never send an error, your email delivery and sender reputation should be improved.
Send an email Your subscriber is happy to open and click
You are sending an email to give the subscriber some goals. But the way they interact with your messages also shows the inbox providers, and people actually want to interact with your messages. When they know you are a trusted sender, inbox providers are more likely to put your messages where you want – Inbox!
Why You Need to Do a Regular Spam Test
Email client updates each Average 1.2 daysyou may not know about these changes at all. Similarly, the spam filter’s algorithm is updated regularly. Sometimes, your IT or development team may change the IP address without realizing that IT can affect emails. Anyway – Email spam test helps keep you informed!
“Every time we send a QA email, we do a spam test with the abbreviation. Usually, this is what we need, built directly into our workflow. If there are unexpected signs, we will do a full check to see what is going on.”
Logging into the spam folder is not only bad for your marketing campaigns and reputation. It pays the price in the form of wasted resources, loss of revenue and loss of opportunity to connect with subscribers. In some cases, it may even be necessary to hire a company to determine the sender’s reputation.
What is litmus spam test?
Litmus’ spam testing tool scans your emails based on more than 20 different tests, identifying any potential issues that may prevent you from landing in your inbox. Most importantly, it provides actionable advice on how to fix them before hitting send.
“What you want to do before pressing Send will determine whether your email arrives in the inbox or spam folder. Quartz spam testing helps marketers capture potential issues before impacting campaigns, protecting sender reputations, and ensuring that the email land they belong to: fronts and centers in subscriber’s inbox.”
How to start using Stone Monument spam test
All Stone Test General and Enterprise Programs include spam testing. There are three Different ways to run spam tests In the Stone Sound: Manual synchronization and automatic through ESP.
Run manual spam test in garnet
Here are the steps to complete the check of all filters:
- Log in and navigate to the Test tab.
- Select “View and Create Spam Test” in the slider menu.
- Start a new spam test or view the recent spam test.
Run spam tests using ESP Sync
You can also use ESP Synchronization Speed up the process by selecting emails that already exist in the draft. When you start a new spam test, Litmus pulls this email in this email.
Perform abbreviation spam test
Finally, you can do abbreviated spam test every time you send a test email to LITMUS.
Simply use the LITMUS test address to send your email to Garnet. Then navigate to the bottom of the preview and quality check results. This will show you your DKIM, DMARC, SPF and BIMI authentication results, as well as Outlook desktop filtering and domain name scheduling results.
Often, the most critical errors usually appear in your authentication. This abbreviation test highlights key results and is an ideal solution for most busy marketing teams.
Maximize your email coverage
Check over 20 spam filters. Verify authentication. Get recommendations for improving deliverability.
How do you read the results of the Shibei spam test?
After the spam test runs, you will see a high-level summary of the results. From here, you can dig deep into the problems found.
“Our tests don’t understand the benefits of your inbox behavior, so behave more like someone you’ve never had an email. (So, basically, it’s a box setup, not knowing any behavior). So if Gmail doesn’t have other knowledge, it shows you where Gmail will put emails.”
Green Square = Pass
If the filter shows a green square or says “pass”, that’s great!
Yellow Square = Small Problem
If the filter shows a yellow square or is marked as a minor issue, you can still move forward by sending. However, it is better to look at the contents of the filter tag so that you can monitor the issue. Over time, unresolved problems may become crucial.
Red Square = Key Issues
If the filter shows a red square or is marked as a critical issue, do not hit send until the marked issue is resolved. When you click to view the results of the filter, you will see a sidebar with recommended action steps. You may need someone involved in managing your email infrastructure to help you figure out what issues you want to solve before continuing to send emails.
If the filter is not available, it means we have not received your tests. There may be several reasons we can Help troubleshoot.
Identify errors early so every email will land in your inbox
Make it a best practice as part of your email workflow to run spam tests regularly and keep your email campaigns alive and well. Try the Litmus spam test And other useful garnet features are free.
