If you run a company in 2025, and no Actively collecting Google comments, I have a question: Why?
Google Reviews are modern word of mouth unless your neighbors are binging at a great new restaurant, but rather an algorithm that determines whether your business is worth showing to potential customers. If you don’t prioritize Google Reviews, you’re basically handing the spotlight to your competitors – they’re happy to accept it.
Here’s how it goes: Getting comments isn’t just cross-finger, hoping that happy customers can take the initiative. You need a strategy. And, since Google reviews are more important than ever (hi, local SEO ranking), I completely break down how to ask them without sounding desperate or more annoying.
If you wait too long to ask for a comment, people will forget how much they love your business. The key is to ask Their excitement peaks.
The best time to ask for review:
- Immediately after the purchase or service is completed
- When customers praise your business
- After successful interaction
- When they tag your business on social media
example: An IT service company can request a review after solving major technical issues for its clients. Similar: “I’m glad we can run smoothly for you! If you have the time, we hope you can share your experience in a quick Google review. It can help other businesses know they have a good grasp of it.”
Expert tips: Automate this process. Set up email or SMS to go out immediately after service or purchase. Something as simple as Zapier integration can make this effortless.
If you let people search for your business, click and figure out where to leave a comment, they won’t do it. So, make it simple.
How to make it foolproof:
- use Direct link Go to your Google comment page (you can generate one here).
- Add one QR codes are directly linked to the receipt, menu or packaging of the review page.
- Embed the Keep Comment button on your website.
example: B2B logistics companies can include a link in their shipping confirmation email with the text: “Delivery on time, as promised? Share your experience with quick Google comments!”
No one wants to think they are just another name on the bulk email list. If you personalize your request, you will get more responses.
How to personalize your question:
- Use their names. “Hey, Alex! We love working with you!”
- Refer to specific details about their experience. “I’m glad we can help with your custom order.”
- Stay friendly, not company. No one wants to leave a comment for the robot.
example: Cloud service providers may email: “Hey, (customer name)! We’re so glad that it can simplify the transition from your team to the cloud! If you have time, we hope you can share your experience in a quick Google comment. Here’s the link: (insert link). Thank you for trusting us!”
When it comes to Google comments, bribery is not done. Businesses that offer discounts, gift cards or direct cash in exchange for five-star reviews are not in line with Google’s policy.
So how do you encourage comments?
- run General deliver. (Example: “Each month, we choose a lucky reviewer to win a free product!”))))
- The motivation to provide feedback. (Example: “Complete our survey to win!” – Comments left there are optional.)
- Create a Loyalty program. Reward participation without binding Specifically Make a comment.
What no To do:
- Don’t pay for comments directly.
- Not only is it asking for five-star reviews – it’s dark, against policy.
Bottom line: Keep ethical or you will end up like a business that fakes comments are eliminated overnight.
Most people Meaning to leave a comment, but forget. That’s why friendly follow-up can be a game-changer.
Effective follow-up strategies:
- send Gentle reminder Email or text in a few days.
- If they say they will leave a review but have not yet been reviewed, follow up: “Hey, just check in! If you have a minute, we’ll love your feedback.”
- If they leave a comment, Thank them In a personalized response.
example: Boutique fitness studios can send follow-up emails like this: “Hey Jamie! We hope you enjoy exercising. If you haven’t had a chance to leave a comment, please link: (insert the link). Thanks a ton – it can help us grow our fitness family!”
Google Reviews build trust, attract new customers, and provide you with valuable feedback. Businesses that have consistently collected reviews are not only lucky. They prioritize it as part of the customer experience.
So take these tips to make them work for your business and don’t sleep on the power of comments. To love marketing, unless you think Google puts down the hammer.
Now, get these comments!
