What is social proof?
Social proof is A psychological phenomenon This explains that “humans often choose what to think and do according to the thoughts and actions of others.” This is one of the six key principles of persuading science through the perspective of social psychology.
Why use social proof in email marketing?
In subscriber is Flooded by promotional informationGetting social proof in email is a way to show your brand’s recognition to your customers themselves.
In short, people trust people. By incorporating social proof into your emails – whether it’s through elements of recommendations, “likes” or user-generated content (UGC) – you not only enhance trust with your subscribers, but also add much-needed human touch to your email campaigns. In an era, this effort has become increasingly important Artificial intelligence (AI) is becoming more common.
Curiously seeing what success the client has achieved in social proof? Check out our Guide to real-time polls and social proofs in email arrive See the winning results. →
3 Ways to Use Social Certification in Email Marketing Activities
Here are three ways to integrate social proof into your email campaign Lits personalized:
1. Signal of interest
Interest Signals show live clicks totals to provide dedicated email elements such as products or services. By showing this engagement, you can not only add real social proof to your email, but also encourage more bottle opener clicks, allowing subscribers to easily see the value and desirability of each product.
How it works
The interest signal is powered by clicks. Each time a subscriber clicks, the number is recorded and refreshed when opened. You can display these clicks as “like”, “love”, or any click you think is appropriate.
Here is a quick explanation of how they work, and we did the A/B test at LITMUS (spoiler: we saw a Increased by 4.5% With click-through rate! ):
Example: DFS
DFS shows the number of people in each product “love” on top of the product image, showing the exact number of clicks (or “love,”) each item is receiving. This provides subscribers with a browsing experience supported and verified by their peers.
source:litmus’ Guide to real-time polls and social proofs in email
Example: TM Lewin
TM Lewin asks subscribers to choose their favorite look. Once each look has more than 100 clicks, a “Trend Clothing” message appears next to the clicked live number and is updated on each opening. Live votes have over 20,000 clicks, the last carefully clicked second highest number – proven how engaging content attracts subscribers Continue to scroll.
source:litmus’ Guide to real-time polls and social proofs in email
More importantly: TM Lewin took it a step further and started using the data from this email Parenting exercise. A tailored follow-up email has been sent to each voter, showing off the product in their favorite look and directing them to purchase the collection.
Example: Cougar
Here PUMA shows real-time engagement (clicks) on each product. The number of likes for each shoe is displayed with the heart icon, giving subscribers the most resonant content visibility.
source:litmus’ Guide to real-time polls and social proofs in email
Example: New Appearance
The new look uses social signals in the form of a banner, showing “almost disappearing” when the product’s stock is below a certain number Shopping feed.
source:litmus’ Guide to real-time polls and social proofs in email
Example: Stone Crime👋
You may be wondering: Can B2B brands take advantage of interest signals? The answer is absolute! Get it from us: At Litmus, whenever we post a new resource, we include interest signals in the announcement email, such as:
The number of email freaks of interest increases every time the subscriber clicks.
The same is true for virtual event invitations! The number of “Email Email Geeks Fimes of Interest” increases every time a subscriber clicks a link to the event landing page.
Remember: the way you locate your interest signal is entirely up to you! In this case, clicks are counted as “View”:
