The suspensions for Google Business Profile (GBP) have steadily risen since January, and as they increase, the time to resolve attractiveness has increased significantly – from about five days to nearly five weeks.
As a platinum product expert on Google Business Profile Support Forums, I help small businesses navigate Google’s GBP platform.
For many small and medium-sized businesses, Google is the primary driver and life can get very hard when their listing moves south due to suspensions.
Images from the author, March 2025We know
We noticed in February that the forum complained that the suspension reached its highest level since last August.
Users usually try support first, but when frustrated, one of the subsets finds a way to head to the forum to see what’s next.
These forums provide a canary-level feature that allows external observers to understand the problems currently facing Google’s business profile.
Based on the current daily average release rate, we estimate that the jobs associated with the suspension will exceed the total in February in March. (Image of the author, March 2025)The weekly influx of these positions has not slowed down. Actually, this is accelerating.
The post peaked on Monday or Tuesday when business owners returned to the office to handle suspensions and appeals.
You can see these daily highs and the totals of weekly continue to increase in the following chart.
Images from the author, March 2025Why does it happen
Many others who are managing local profiles have reported the rise in suspension. The exact reason for this increase is not yet known.
As usual, despite the overwhelming demand for support channels and forums, Google has not provided any explanation.
When Google updates ALGO, perhaps to increase trust in the manifest, the suspension seems to trigger even if the user makes minor changes to the profile.
Unfortunately, we don’t know what attributes Google finds unacceptable.
Google staff supports “typical” suspension levels. These suspension appeals are handled by humans, and the suspension may lead to staff Becoming backward.
These delays help some of the “noise” we see in the forums. At this point, the appeal process is ordered for 4 weeks or more, rather than about 5 days as Google pointed out.
Images from the author, March 2025Bulk and API accounts also affect
GBP batch and API accounts (both individual company accounts can add new locations in batches with minimal additional verification or change information – also affected.
Several batch and API account managers reported that individual lists in batch and API accounts needed to be manually reverified even after smaller edits, creating a huge headache for the company’s marketing team trying to reverify Peoria.
Later yesterday, Google Confirmed Reverify the issue in the statement on the forum.
Our research shows that this question is much earlier than last week and we don’t believe it The problem has not been resolved yet.
Images from the author, March 2025However, Yext is reporting continue Their system update page has issues.
Images from the author, March 2025Don’t change
We strongly recommend that no changes to your listing be made at this time.
It seems Google hasn’t handled the additions that have led to suspension and reintroduction.
Obviously, it didn’t handle a lot of appeals. So if your list is paused, you will experience a significant delay.
We recommend that you pause any changes to your personal, administrative and bulk list, at least until Google clarifies the issue, or, more importantly, until support for resolving the backlog of appeals.
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Featured Image: Voronaman/Shutterstock
