Just like a cake, Public Relations There are layers, and these layers will only make it better.
When considering business PR, a press release may be the first or only layer of thought. But this is just the starting point. Let’s dive into other valuable layers of other PRs and learn how to taste each bite.
Are you utilizing only the press release (no other type of PR content) Content Marketing Strategy? If so, you’ll miss out on all the value other types of PR content can bring to help you work hard to make your company’s efforts Content Marketing ObjectivesAre these goals thought leadership, potential customer generation, sales support or search.
A press release can be seen as a form of traditional PR, which includes mass-produced templates to win quickly. This is by no means a bad or invalid strategy, but PR has evolved, if your content marketing strategy is OK You want to be in the latest Modern PR strategy.
With traditional PR focusing on bringing exposure to brands, events or products, modern PR involves building reciprocity relationships with online contributors, influencers and thought leaders and bringing real value to the audience you share. It includes several types of content including news mentions, information interviews, features and podcasts. Press releases have a place in content marketing strategies, but investments in other types of PR may be more beneficial.
Now let’s dive into the hierarchy of the PR Beyond PRESER version to maximize your content marketing strategy by positioning you as a reliable thought leader in the industry. Try adding these four types of PR content to your digital marketing strategy to take a multi-layer approach and look at PR content examples to see how these content types look like:
1. Media mentions
Media mentions you or your company in the media. For example, news mentions look like journalists quote you as an expert source for content related to your industry. Alternatively, it may involve contributors to publications using strategies covered by your company in live content to illustrate their point of view.
Remarks from the press can help brands build lasting credibility and credibility with their target audience. ((Check out these tips on how to get news mentions)
2. Information Interview
Information interviews represent a type of PR that is not always mentioned immediately in the media, but it is equally important because it creates important relationships with journalists, contributors and editors and builds you into Thought Leader Who can ask for expert advice.
For the interviewer, a Information Interview is an effective research tool that helps them understand you and your valuable insights that can adapt to the upcoming story. Furthermore, this is an informal opportunity. For these reasons, these interviews are mutually beneficial.
3. Function
Does your company have a fascinating story to tell, or is your brand doing something unique and newsworthy that you can constantly discuss? This is where the feature article comes in.
Features are an in-depth article that highlights a specific person, company, or news event. This type of PR content tells a story more in-depth storytelling than regular media mentions, so it is very valuable for featured businesses. After all, there is no better way to proactively build a trustworthy brand reputation, rather than by best-emphasizing the company.
4. podcast
As podcasts become increasingly popular, it’s no surprise that this medium has become a valuable PR content for thought leaders.
Unlike interviews with online publications, One benefit of podcasting is that listeners hear their own voice through their own words, rather than reading insights from media outlet filtering and interpreting. Also, being a guest of a podcast is an opportunity to build links and improve search rankings, as most podcasts have a website that contains summary, contact information and resources and can sometimes backlink your website.
Public relations professionals Almost consistent Track media coverage or use stories as a measure of success. But no matter what other metrics they choose to track, they are trying to measure the success of their successful goals. Here are some important frontline goals for our PR and some tips for more effective measurement of PR strategy ROI:
Website traffic:
- If the link is included in the news content, you can monitor recommended traffic.
- Viewing direct and organic traffic can help you determine whether the website after readers see media will increase the increase in visitors.
Lead Generation:
- If your website is optimized to drive leads, you can track which visitors come from the media and become leads. (Tip: Marketing automation systems like HubSpot make it easier to track.)
- To learn more about your lead generation efforts, spend some time digging on sales calls Why leads reach out: Have they seen your recent news? This anecdotal insight helps you collect information that is not always quantifiable or trackable and can help you determine if your efforts are correct.
Brand awareness:
- A key way to measure brand awareness is through social mentions and social engagement: sharing, likes and comments, especially those of your industry leaders.
- News Guarantees can be used to help build credibility for thought leaders when applying for speeches and rewards, which can lead to further news opportunities, greater brand awareness and credibility.
News is a valuable opportunity for you and your company, as the goal of the media is often to help the expert’s topics add context and insight.
When it comes to maximizing your PR work, you have more choices than you think. Whether your business goals include thought leadership, lead generation, SEO, or sales support (or all of the above), there is a layer of PR that can help you achieve that goal, and that’s the icing on the cake!
