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Is there any way to make sure your emails always land in your inbox?
With Google and Yahoo performing email delivery more than ever, it will become more difficult to reach out to your subscribers. But don’t worry – your email campaign should Stay away from spam.
From authenticating your emails to avoiding bounces and spam complaints, we’ll look carefully at the steps you need to take to improve and maintain your inbox scope.
Table of contents
What are the delivery rules for Gmail email?
Big changes are rolled out to the email industry in February 2024: Google and Yahoo require mass senders to comply with a range of new rules.
If you send more than 5,000 emails to Google and Yahoo addresses every day, you must:
- Verify your email using security protocols such as DKIM, SPF, and DMARC.
- Let people click on just one link and cash out unsubscribe within two days.
- Maintain spam complaint rate Below 0.3% (no more than three spam reports per 1,000 messages).
All of these standards are designed to create a safer and more enjoyable experience for regular Gmail or Yahoo email users. Email authentication makes organizations less vulnerable to spoofing and spam attacks. One-click unsubscribe allows users to easily opt out of their email list. Keeping the minimum spam complaint rate ensures that what people receive in their inbox is relevant to them.
“These changes are like tweaks to the email world, and by fixing some hoods we can keep emails running smoothly,” Google’s Group Product Manager Neil Kumaran explains.
Google and Yahoo work together to reduce the risk of phishing, spam and malware. The two email providers will implement new email delivery rules on both platforms. “Yahoo’s key task is to deliver messages that consumers want to receive and filter.” Marcel Becker wroteSenior Director of Product Management, Yahoo.
littip: Disconnected links and images make email user experience poor and you can start sending your campaigns to spam. Test every email Before sending a send, make sure it renders correctly in all email clients and devices.
How to comply with Google and Yahoo’s email delivery rules
As an email marketer, your plate is full. writing, designand test your email campaigns are overwhelming enough. But if you want your good email to land in your inbox, you don’t need to ignore Google and Yahoo’s requirements.
Now, the good news: it’s not difficult to follow the rules.
Let’s review them and see how you adjust your email standards today for the best results.
Step 1: Verify your email
Authentication is the biggest email delivery rule that Google and Yahoo seem to emphasize, and there is good reason. Email authentication helps ensure that emails sent from your domain are legitimate, not spoofing attacks.
“We focus on the key aspects of email security: verification of who the sender claims to be,” Google said. Yahoo also asked the organization to “use email authentication standards to ensure the identity of the email sender.”
Here is the authentication protocol as of February 2024:
- Sender Policy Framework (SPF) Allows you to specify an IP address or domain that can send emails on your behalf.
- Domainkeys confirms email (DKIM) is a standard that allows you to add digital signatures to the email you send. So email providers like Yahoo and Gmail can verify that your email is from you and not a copycat.
- Domain-based messaging authentication, reporting and compliance (DMARC) is a security protocol that aligns your SPF and DKIM policies and defines how mailbox providers should handle emails that fail to perform authentication checks. This in-depth article on DMARC and other email security protocols Give you all the information you need to start protecting your domain.
Master email delivery terms
Enhance your understanding and improve email marketing outcomes.
Step 2: Make it easy for people to subscribe and stop sending them emails
When adding email lists, you want people to sign up easily, right? The new email delivery rules will require you to apply the same concept to unsubscribe.
“You don’t have to skip the hoop to stop receiving unwanted messages from a specific email sender. This should require a click.” So if that’s not the case right now, you’ll have to adjust this setting by February 2024.
To avoid spam complaints, make sure your unsubscribe links get a visible location in each of your email templates. You want people to find it easily and be able to opt out quickly. Otherwise, they did not hesitate Report you as spam. Another great way to help your audience get what they want from your brand is to have one Strong preference centersubscribers can choose the communication they want to receive.
Google and Yahoo also perform punctuality in commemorating unsubscribe requests. You only have two days to delete the opt-out subscriber.
Both of these email delivery rules will create a safer, cleaner and more enjoyable inbox for email users. For email providers like Google and Yahoo, this is the ultimate goal, and as an email sender, you have to play your part in achieving it.
Step 3: Beware of spam complaint rates
Spam complaints have been playing a key role in helping mailbox providers measure sender trust. The more reports you receive, the more likely your emails are to access the junk folder.
Email marketers have known for years that the spam complaint rate accepted is 0.1%, which means complaints per 1,000 emails. The current threshold for Google and Yahoo is up to 0.3%. However, that doesn’t mean you should relax and allow spam complaints to pile up. Actually, try your best to keep it around 0.1%, because, if you reach a Google spam complaint rate of .3, you won’t be eligible Reduce.
To maintain healthy email delivery, you must:
- Avoid sending emails to people without permission and purchasing an email database.
- Include a visible unsubscribe link in each email you send.
- Delete subscribers who tag you as spam and never email them again.
LittleIP:Do you know 80% of people Report emails as spam just because they “look like spam”? You can further reduce this risk using a good email verification service. Some email validators have the opportunity to report to you and damage your The reputation of the sender.
In addition to building your email list responsibly, the best way to avoid spam complaints is to send emails that people expect from you. So keep your content, avoid overpromotion, and give people a good reason to participate.
Arrived inbox – not spam folder
70% of emails show at least one spam-related issue that can keep them away from your inbox. Don’t let your email be one of them. learn more.
To improve email, please follow requirements before the deadline
Google and Yahoo’s Large Sender Rules will be effective in February 2024. Are you following the new rules? If not, “your email may not be sent as expected, or may be marked as spam,” Google says.
Google deletes inactive accounts, so check your email list
Working with Yahoo isn’t Google’s only plan to prevent spam, malware, and phishing attacks.
In December 2023, the tech giant began deleting accounts that had been in activity for more than two years. Although this measure applies only to personal Google accounts, it will affect all Google Workspace apps, including Gmail.
For organizations that communicate with a large number of Gmail users, Google’s actions can lead to higher conflict rates, leading to email delivery issues. A bounce rate of over 2% gives you a reputation among your email provider and puts all future emails at risk of spam.
To prevent these risks, be proactive and verify your email list before Google starts deleting non-active accounts. If you have many Gmail addresses in your database, check that they are still active and valid. Run them through email validator and filter subscribers who have not been exposed to email for more than six months. If someone has last clicked your email for a few years, delete it from the list immediately. You don’t want to risk being delivered by Gmail emails!
Yahoo emphasizes the quality of email lists in sending best practices. Make sure your list is healthy Basic email delivery rulesso “Yahoo suggests, “Remove invalid recipients from list in time”. The guide includes several useful tips, so Read it And follow it to help your email access your inbox.
