Now, as I mentioned, there are some warnings when it comes to optimization. It is appearing. Just like the featured clip you want to show up there, but you don’t necessarily show up in the organic below. There is such a risk
You will feel your relevance, which may affect your ranking.
So, other warnings, they kept rolling back. There is no reliability about how Google plays. Initially, they launched throughout the place. They have all kinds of
The real controversy, AI generated results, they got a lot of bad news and then rolled it back like 1% of the query. Now, over time, I do expect them to launch more, but now, it doesn’t exist.
The second part is limited appearance. Just like I said, only 1% of the queries are displayed at this point. So, is it worth spending time? This is part of your SEO strategy and the value of these keywords to you. If you don’t rank in the top five, it’s worth optimizing if you’re in conflict with a big brand that you really don’t have a chance to play.
Then, you also have the function of changing. We have seen things like follow-up problems that have existed. They were deleted. We haven’t seen them yet. I hope they come back because that’s a big selling point because it’s all about the context of the journey, from one AI overview to the next, but they’re gone. They might come back, we don’t know.
There are also fluctuations. Just because you show up one day doesn’t mean you’ll be there tomorrow. It is AI-generated, so it will be unique every time. In theory, you will be a human being, but it’s a bit risky in this regard.
As I mentioned, the unintentional consequences of messing with it you may mess with other aspects of the website.
Therefore, AI overview is tricky for SEO. We always want to be number one and show up at the top and have a lot of value in terms of brand awareness, but if it ends up hurting your ranking and they don’t show up, they take it away and return it to it, is it worth it? This is for you to decide to test it yourself.
My name is Garrett Sussman. Whether you like your social activities, find me on Twitter or LinkedIn. I’m not on Instagram, so let’s stick with LinkedIn. Peace.
Reposted from Moz Whiteboard Friday Archives.
