Dear Touchstone Community,
Today, I’m happy to share with you some big news: Litmus has been acquired for validity. This marks an exciting new chapter in our company’s journey and I’m more optimistic about what this means for our customers, community and the future of email marketing.
Our story continues
When our founders created Stone Sound in their dormitory 20 years ago, they performed a single task – to enable marketers to do the best email marketing. This mission has not changed in the years since and has been a core value for all of us at Litmus. We have gone from a simple email rendering testing tool to a comprehensive optimization platform that also offers analytics, collaboration tools and more recently personalized features. With every step of this evolution, we have been focusing on one thing: Helping you create a great email experience.
Strategic Partnership
The acquisition brings together two companies with common goals: helping marketers deliver an excellent digital experience. LITMU has long been a recognized leader in the field of “expectations”, providing unparalleled solutions for creating emails, testing and optimization before deployment. The effectiveness of the Everest platform has established its own leader in “latest” analysis and deliverability. By aligning these complementary strengths, we are building natural partnerships, which makes a lot of sense for the email ecosystem.
As market dynamics continue to put pressure on email marketers, we keep hearing from customers what they need and hope we can further develop into the late space with reliable deliverability solutions. The acquisition creates opportunities for the two companies’ multi-thousand customers to merge supplier relationships and gain more value from a truly integrated email platform that spans the entire life cycle.
What this means to our customers
For you, our valuable customers have not changed much in the instant period. The Shisheng products you rely on every day, the support team you rely on, and the innovation you expect will continue without interruption.
Going forward, this partnership will enable us to:
- Combine our expertise with effectiveness to create stronger marketing solutions
- Extend our capabilities throughout your email marketing workflow
- Provide more comprehensive resources when you need it
Our commitment to you remains the same: We continue to deliver the high-quality experience you expect, both in our platform and in our interactions with the team.
expect
I’m excited about the possibilities that our merged organizations bring, and I’ll be eager to cheer them on. Effectiveness and touchstones will continue to push the possible boundaries in email marketing, thus helping you achieve greater success in your marketing campaigns.
I look forward to the journey of the next chapter.
Sincerely,
Erik Nierenberg
