Have you spent too much time trying to figure out local SEO? We have a roundup of three free tools that can save your time and help you with your local SEO work.
- Jepto’s Google Business Profile Category Finder
Try it here
Choose the right category for your Google Business Profile (GBP) is Critical. There are over 4,100 categories along with frequent updates – Posting a suitable category may mean the difference between ranking or invisible differences in local search results.
How it works:
- Enter keywords related to your business (for example, “Child Guardianship” by a family lawyer).
- Jepto will show you the best GBP categories and related services to help you rank higher.
👉 Expert tips: According to Whitespark’s local package ranking research, your main category is the first local package ranking coefficient. View the data here.
Real-world examples
Basic maintenance business search “Basic maintenance”. They found that although there is no exact Google category, Basic maintenance services Nested below Concrete Contractor– The best choice.
📌 Don’t forget to serve! Our research shows GBP listed services may affect rankings.
- Google Search Console Enhanced Analytics Extensions
Analyzing SEO performance should not require a calculator. This chrome extension gives you all the math to question comparison date ranges, show percentage changes and highlight traffic trends.
Why you need this tool
- See the percentage of traffic changes immediately (e.g., 67% increase after optimization)
- Custom date ranges in seconds
- use Match Day Mode Function Adjust the days of low pedestrian days (essential for businesses that are nailed or fallen on weekends). When this setting is enabled, the viewing data looks different:
- No box check
- Check the box
- No box check
If you are using a search console but don’t use this extension, SEO is harder than you need.
- GS position changer
Want to know How far Is your business actually ranked in search results? The GS location changer allows you to simulate searches from any postal code, showing you the local rankings of the real world.
Why is this essential
Suppose your law firm is located in Philadelphia. You checked the 19140 postal code rankings and saw you are among the top three in “Divorce Lawyers”.
But in 19141, competitors had already taken your place.
This is a major insight – because now you know exactly where to focus your SEO efforts.
📌You can influence the ranking of powerful local SEO strategies. If you don’t check the rankings for the postal code level, you’ll miss out on critical optimization opportunities.
💬What are the local SEO tools you get for free? Or are you curious and want us to test it? Leave a comment below!
