Finally happened: Advertisements on threads. back Months of speculationwe no longer speculate.
exist Announcement on April 23Meta makes it formal.
Let’s unravel this short message.
Key points of the Yuan
…We are expanding advertising to all qualified advertisers around the world…
The Yuan has begun Testing in a small group of advertisers and January users. Therefore, there are no more isolated tests. This is fully launched.
This new location – thread feed…
Therefore, the new location will be called Thread feed When you manually edit the location, you will be able to find it using other feeds. For its value, there is no thread feed in any account I checked last time.
These ads will be delivered in certain markets upon launch and will be promoted to others as we continue to test and learn.
Although Meta announced a full global promotion, more intentions are to launch it in full swing. In other words, this will be slow.
What to expect
If you are a user, you may not have seen ads. But you will. Users will be weird (they are always weird), but they will get used to it. They will eventually see more ads over time.
If you are an advertiser, you expect this location to have a very little impression from the beginning. Although the thread grows rapidly, it has More than 300 million userswhich is dwarfed by other Meta applications. Therefore, the potential inventory is not large. However, any additional inventory can help reduce costs.
Do you see the thread feed location?
