The Multi-market Brand Management Bureau has two practical advantages. First, if you serve primarily in the UK, Canada or Australia, you will be happy with the data. Here are some specific examples of our initial test: Increase in scores:
- +60 – timhortons.ca
- +39 – bunnings.com.au
- +36 – bbc.co.uk
- +33 – tesco.com
- +26 – canadiantire.ca
This passes the key “Tim Holden Test” I did right after the first time I saw this data (I can do that because I’m a professional). If you operate in one of these markets or in the country serving these markets, I hope you will give the brand authority to reappear.
Second, internationally renowned brands operating in all four markets (e.g., Netflix, Xbox, Wikipedia, etc.) will now more accurately reflect their multi-market presence. A good news – everyone’s scores will either stay the same or make this update.
