Here are some tips for retrieval of your content:
- Make sure each section can stand on its own, as the AI can lift it without its surroundings
- Use clear descriptive titles as road signs
- Includes bullet points and numbered lists – they are ideal for summary and direct answers
- Add a table to show comparisons (such as pros and cons or feature specifications)
- Use internal anchors or jump links to enhance modularity
- Start each section with a simplicity, first summary before expanding
This article follows this structure. Retrieving optimized content is often easier to scan, actionable, and with today’s AI systems and how readers browse information.
3. Become the primary source, not the secondary interpreter
There are some contents that are cited for a reason, and most are ignored. The primary source creates new information, while the secondary source explains existing information.
Artificial intelligence systems may prefer primary sources as they introduce net new information into the ecosystem. This means:
- Original research
- Industry benchmarks
- Proprietary framework
- investigation
- expert
Basically, create content that didn’t exist before.
Original content references across channels, gets backlinks from trusted domains, and Position you as a thought leader. It is difficult to compete with other authors’ references to support what they say.
For example, Tom Cappper’s research on HCU It is widely cited in the industry and has been obtained from sites such as Ahrefs and search engine magazines.