Meta is changing detailed targeting, which may affect the delivery of your ads.
Here’s everything you need to know…
announcement
You may see announcements in “Some Detailed Targeting Options” on the black bar at the top of the Ad Manager or on other tools.
It says:
Starting January 15, 2026, ad sets using unavailable options will be deactivated. Please edit your ad set and saved audience to delete them or replace them with other options.
This is with Changes starting in June When the meta starts to merge detailed positioning options. This is the process that the meta seems to be passing through Every two years.
If you are running an ad set that uses any affected target options, they will stop running on January 15.
The existence of this black bar does not mean that your ad set will stop running in January. To verify that you have any affected ad sets, click the View Affected Ad Sets button.
What should you do?
You have plenty of time to fix this, but it’s worth a look. That is, I do not recommend relying heavily on these interests and behaviors. For many reasons.
My advice is to deprive detailed positioning. Believe that the belief that Me needs these inputs is the myth I cover In recent blog posts. Read on www.jonloomer.com/myths.
