So the first step to really communicate effectively with your advanced SEO stakeholders is to identify the results that are important to them. That’s the goal, the task they have to take on, what they have to talk to their stakeholders every day. These are the initiatives and goals you hear in a full-hand meeting or team.
They may constantly strengthen things you may not fully understand, or you think you do understand them, but in reality, when you really dig it out, they use different metrics or different terms than you.
Example 1: Improve the return on investment (ROI)
And you think, that’s great because SEO traffic is free, right? So of course, I told them everything we wanted to do was what they said about “yes” because it was all profit. But this is until you talk to them and realize how they calculate the ROI. And you realize that there are actually a lot of calculations Find out if SEO is profitable.
The software you are using, or you need to use more developer time, or you need to use more developer time, or the fact that you host a web page and get people to access that web page. Even if they are organic traffic, it still costs the company money due to all the servers and all the other things that receive traffic.
When you start to understand all of this, you can start taking these calculations into account your investment calculations in your return, so when you go to the CMO you have three seconds Communicate your plan Before you go back to the email, you can discuss with them directly a very real return on investment for the ideas you have proposed. This will make them more appealing to them because you are speaking their language and you are achieving the goals they set for themselves for the rest of the year.
Example 2: Reduce technical debt
Or you are talking to your CTO who says her mission is to reduce the technical debt of the entire website. And you think it’s great, Technology SEO All is to make our website more efficient. Of course, she would understand that our goals are essentially hers.
That is, until you find out that she is talking about reducing technical debt, she is talking about a complete system restructuring. The core components in your website will be recoded to fix the patched years only and try to fix ongoing bugs.
So, in fact, not the value of talking to her Specification tags And the work you propose in the next quarter, you start talking to her, “It sounds like what you’re doing may actually be a website migration. My SEO team will be perfect for supporting you. In the process, we’ll be suitable for using standard tags and tags, and hreflang tag There are others Technology SEO Something we want to fix. ”
