On the edge of advertising apps and search engine optimization, some content teams are generating thousands of mediocre articles in search of rankings.
This brute force approach is solving the challenges of modern organic search.
Optimizing a prominent page is never easy. But for many news publishers, 2025 is the perfect storm for zero-click search and migration to a generated AI platform. Search traffic in some media has dropped by more than 50%.
Consider three recent headlines.
- “AI has subverted the search game. Marketers are scrambling to catch up.” – Wall Street Journal, May 8, 2025.
- “Forget SEO, the hot new thing is ‘aeo'” – Business Insider, May 12, 2025.
- “News websites are shattered by Google’s new AI tools” – Wall Street Journal, June 10, 2025.
Why is it so hard?
Traffic from organic search results is declining due to changes in artificial intelligence and user behavior.
For example, some people are now searching on AI chatbots (behaviors), and search engines will produce AI Overview (evolution). The chat interface and AI search results together compress the search query response to zero-click answers.
Uninterrupted algorithm changes can also have an impact. result, Core network health,,,,, Structured data markingand Google’s e-e-a-t (Experience, expertise, authority, credibility) is now essential.
Finally, there is competition. Rise Artificial Intelligence Writing Tools This leads to a lot of twists and turns of content online, which seems to be every possible keyword phrase. More later.
SERP rankings do not mean their past content. For example, ranking in the top five of important topics or keywords used to be a huge win. However, in 2025, there may be an AI overview that satisfies searchers (no click required).
These and other SEO challenges foster uncertainty with traditional publishers and content marketers. Which content topics cause site traffic?
The unlikely answer to this question for some at least is to create more low-quality AI-generated content.
arbitrage
Arbitrage is the practice of making profits in different prices of the same or similar assets in different markets.
Google Advertising “”Related searches for content” (RSOC) is a form of advertising that displays search terms on web pages. Some arbitrageurs use RSOC to make money.
Arbitrage starts with a content website and then work like this:
- The website owner lists several related keywords on the AI-generated article page.
- Keywords link to search results on the same website.
- The top of these website search results are Google RSOC ads with high value keywords.
- When a visitor clicks on an ad, the business will earn a share of advertising revenue.
Advertising arbitrage with ROSC starts with a lightweight article page to encourage clicking on “Related Searches”.
Next, the business purchased relatively low-value keyword ads on Google Search to attract traffic to its AI article pages, encouraging users to click on relevant search options to make money between advertising costs and advertising revenue.
Arbitrageurs use artificial intelligence to generate thousands of intermediate articles that can drive traffic to arrive. Strangely, these pages sometimes rank in the top 100.
SEO Theme Signal
Some niche online content agencies searched for SERPs and noticed what arbitrage players were doing.
Here is an AI page built, not to answer the requirements – in fact, there is so little information provided that visitors will click on the relevant search terms, but to identify topic signals.
In response, these institutions have also generated many articles of varying size to find ranking opportunities.
This is how such an agent explains it. Considering research, composition, graphics, and other expenses, it can cost $1,500 to create high-quality blog posts for clients. And there is no guarantee that the article will rank well.
Instead, the institution created 60 AI-generated, humanistic-edited articles covering related topics. All of this resides on the client’s blog, although it doesn’t appear.
Finally, they waited. As Semrush or Ahrefs reports, if it gradually ranks in the top 100 organic search rankings, an article will receive royal treatment. Human writers rewrite it, put it on Topic ClusterAnd feature in the blog.
application
For marketers, the course is not to flood the network with cheap AI articles. Instead, recognizing finding ranking opportunities can be a process of discovery.
