go through Sean Tinney August 19, 2025
$79 for the full email marketing setup sounds too good to be true. Let’s do math.
When you purchase hosted email marketing services Aweber has done it for youYou’re not just buying a template – You’re buying a complete system that will cost thousands of dollars to build yourself.
Implicit Costs of DIY Email Marketing
This is a realistic breakdown of the time most business owners spend on DIY email marketing.
Time investment breakdown
DIY Email Marketing Requires a lot of time to invest:
- Template design and customization: 10 hours
- Automated workflow settings: 5 hours
- Landing page creation: 5 hours
- Testing, debugging and optimization: 10 hours
- Learning curve: 20 hours
Total time investment: Minimum 50 hours
Financial reality check
At a conservative baseline of $15 per hour, it’s a $750 investment.
If your time is even worth $50/hour, that’s a $2,500 investment – before thinking about mistakes or doing things.
Add an error. reconstruction. Abandoned attempt.
DIY is not free. It can be expensive in the most important currencies.
Which outsourcing email marketing actually provides
Let’s take Aweber’s completed email marketing service as an example:
Professional Email Template – $500 Value
Professional designers charge $300 – $500 for custom email templates. Aweber’s completion looks like you hired a professional designer and comes with your colors, fonts and messaging.
High Conversion Landing Page – $800 Value
The developer’s two conversion optimization landing pages have a minimum of $400. You will get brand templates designed to match professional agency quality.
Email Automation Settings – $400 Value
Marketing consultants charge $100/hour for automation settings. Aweber is configured with a popular funnel and behavioral workflow that usually takes more than 4 hours to build.
Technology Integration Support – $200 Value
Technical setups often require expensive help. We guide you through all connections.
30-day revision period – $600 value
Marketing agencies charge $150/hour of activity adjustments. You will get unlimited editing and optimizations for a full month.
Total value: $2,500
aweber does it for you: $79
Your savings: $2,421
ROI calculation for outsourcing email marketing
Conservative income forecast
Let us keep your outsourcing email marketing results. Assume that Aweber’s completion generates only 2 new customers per month:
Monthly calculations:
- New Clients: 2
- Average Customer Value: $100
- Monthly income earnings: $200
- Annual income earnings: $2,400
ROI analysis:
- Investment: $79
- Annual earnings: $2,400
- ROI: 3,037%
Most businesses have significantly better results. Industry data shows that email marketing earns an average of $42 per dollar.
Save time: DIY and outsourcing email marketing
Not completed (DIY timeline):
- Week 1: Research Platform (10 hours)
- Week 2: Learning system (10 hours)
- Week 3: Build templates (10 hours)
- Week 4: Create automation (5 hours)
- Week 5: Design landing page (5 hours)
- Week 6: Test and solve problems (10 hours)
Total DIY time: 50 hours within 6 weeks
With Aweber’s completion:
- Day 1: Submit a questionnaire (10 minutes)
- Day 7: Review and launch (30 minutes)
Total hosting service time: 40 minutes or more than 1 week
Save time: 49 hours and 20 minutes
Opportunity Cost Analysis
50 hours you spend on DIY email marketing? This is what you can do:
- Served 15 customers
- Create a new product or service
- Establish strategic partnerships
- Improve business operations
- Enjoy actual rest time
Every hour of learning an email platform will not grow your business for an hour. When you outsource email marketing, you focus on what generates revenue, while professionals handle technical settings.
Common Objections to Outsourcing Email Marketing
“I can figure it out by myself”
You can definitely. But should it be? Your expertise is growing your business, not mastering the technical details of your email platform. When you outsource email marketing, you will leverage your expertise while focusing on revenue-generating activities.
“The template does not match my brand”
Aweber’s completion is on the exact logo, brand color, font and messaging preferences you use. The template has been completely customized for your branding guidelines, rather than a common level of design.
“I need something super specific”
This is exactly what the 30-day revision period covers. Aweber adjusts workflows, templates, and automation until they perfectly match your specific business needs.
“It seems too cheap to be of quality”
This is affordable because we have systematically processed. We are not reshaping – we are effectively applying the framework for validation.
When outsourcing email marketing is not worth it
To be honest. Hosted email marketing is not for everyone.
If you can skip outsourcing email marketing:
- Email marketing has been successfully run
- Really like learning a new platform
- Requires complex multi-department workflow
- Have more time than money
- Internal marketers work on email campaigns
But, what if you get stuck in the beginning? If email marketing feels overwhelming? What if you keep “meaning to set” for months?
Outsourcing email marketing done through Aweber is worth every penny of this $79 investment.
The bottom line of hosted email marketing
Is outsourcing email marketing worth it?
If your time is worth more than $1.32/hour, yes. If you want professional results without agency prices, yes. If you’ve been delaying email marketing, absolutely.
Aweber’s completion costs are less than a delicious dinner, but offers a complete email marketing system that generates revenue over the years. When you outsource email marketing correctly, You get professional settingsproven templates and strategic automation – configure it for your business only within one week.
Ready to stop DIY struggles and start generating income?
Complete the Aweber setup immediately – This is the best $79 investment for your business growth.
