Brand Overview
A rapidly growing, health-driven Poké Bowl brand with over 60 locations (and growing!) mission is to provide clean, sustainable food while promoting strong community connections. But behind the scenes, his marketing work remains the same. Frustrated by the lack of transparency at its previous agents, especially in Yelp ads, which swallowed 30% of the budget, but the brand turned to Intero Digital to ensure clarity, strategy and results.
Serve
Paid media
Organic social media
Graphic Design
SEO
Content Marketing
Driving conversion and ROI
Actions taken
To take brand growth to the next level, Intero Digital has launched a powerful, performance-driven digital marketing strategy tailored to its unique challenges. We immediately improve efficiency by reallocating wasteful ad spend from underperforming Yelp ads to high conversion Google and Meta campaigns. With clear KPIs and precise conversion tracking, we expand local paid media work across locations and regions. We have also launched the brand’s first ever structured SEO strategy to increase long-term visibility, actively support brand content and event events, and work closely with internal teams to simplify and enhance social media efforts.
result
By developing a result-focused digital marketing strategy, the brand has experienced transformative growth in its most important metrics. Year by year, we have achieved:
- 106% increase in conversion
- Cost per acquisition decreased by 25%
- Seasonal “Limited Time Offer” campaigns increase ROI by 1,429%
- 66% organic traffic lift
What does this mean for our happy customers?
The brand now has a measurable growth of transparent, strategic partners. Conversion increased by 106%, CPA decreased by 25%, ROI increased by 1,429% for seasonal activity and 66% for organic lifts, thus, overall performance was stronger. Our customers are no longer in the dark by redistributing budgets to high-performance channels, implementing localized and scalable campaigns, and launching their first structured SEO strategy. It is confident, capable and positioned for sustainable growth.
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