Sparktoro helped me understand that my ideal clients are women aged 30-40 who spend on Reddit, Google and Pinterest. They care about brand reputation and storytelling and love giving themselves gifts.
I can use this information to locate it in the following way:
Create content for life events:
Campaign around events such as weddings, anniversary and seasonal gifts. These moments are often consistent with higher purchase intentions.
Use your most active channel:
Pinterest is pushing a desire for a client, and reddit surfaced. I used this data to create visual storytelling for Pinterest and support Reddit conversations for more practical, trust-building content.
Use behavioral prompts to discover long-tail requirements:
Which character clarification Long tail terms Leads to purchase intention. People looking for a “wedding ivory clutch bag” are much more valuable than people looking for a “clutch bag”. These prompts drive subcategory creation, page copy updates, and new content opportunities.
