Hubbard Broadcasting’s dedicated podcast division, Gamut Podcast Network, partnered with FlightPath, a predictive analytics platform for on-demand media, to bring real-time inventory forecasts and campaign performance insights to more than 250 shows nationwide.
With FlightPath, Gallup’s sales and operations teams can see reliable availability months in advance, allowing them to package impressions by presentation or geographic location while continuing to deliver traditional direct-selling host-read activity; no overselling.
“Our advertisers buy us two ways: Classic hosts read the target impression packages that attractions fans like and build around a specific demo or DMA,” said John Goforth, vice president and general manager of Gamut Podcast Network. “FlightPath immediately showed us what we could deliver in both areas, so our sellers moved faster while our producers focused on great content.”
“Gamut is building a sales engine that prevents the future and we are excited to provide the Data Analytics Foundation, which makes it possible,” said Laurie Belleau, chief revenue officer at FlightPath. “Real-time trustworthy availability means that the scope can be said ‘yes’ more frequently and with confidence to increase revenue.”
About the flight path
Flightath is a predictive analytics platform for on-demand media that provides breakthrough reliability in availability forecasting and campaign performance forecasting. Trusted by leading publishers and networks, we provide impetus for increasing profitability, unlocking sales opportunities, and creating the insights needed to operate. Learn how publishers support a variety of sales strategies across platforms with the visibility and insight required by FlightPath.fm.
