I never thought I would say LinkedIn is one of my platforms.
Six or seven years ago, I occasionally published medium blog posts. Put down the link and log out. This platform is my way of doing my Irish goodbye.
As of today, everything is different. My approach to LinkedIn was different in 2025, partly because I spent hundreds of hours figuring out how to find customers using the platform.
That’s what I know.
LinkedIn is about participating in posts and comments
My posts have absolutely bombarded in recent weeks.
Even posts with my occasional savage comedy posts failed (I mean, I know I’m a little funny).
I can blame the algorithm. Maybe my post isn’t as insightful as I want it to be. Maybe I just don’t post as I thought.
Everything is in my mind. This is not my focus.
LinkedIn is about participating. You should comment 5-10 times a day on someone else’s posts (preferably your target market). Your post may not be typing, but you can post insightful comments and get as much influence.

