Ausha, the leading podcast marketing platform, announced the launch of a new version of the flagship PSO control panel, the preferred tool for managing podcast search optimization (PSO) and improves visibility of Apple Podcasts and Spotify.
Previously reserved for major industry players such as the Media Group (BBC Studios), the Podcast Network (Big Pond Podcasts), or the Podcast Agent (Resonance Recording), now available as a standalone offer–completely compatible with all hosting platforms.
This expansion enables the industry’s key developments: Independent creators, small B2B publishers and emerging studios can now integrate high-impact optimization tools into their existing stacks and actively develop their podcast SEO strategies to improve visibility in podcast applications.
A new era of podcast visibility
Podcast publishers have long regarded Apple Podcasts and Spotify as distribution platforms for their RSS feeds. Once their show was live, they stopped there, standing out among millions of other shows and winning attention.
But today, this is a missed opportunity. Among these apps, one in 10 listeners find new shows in these apps, with 70% of them search tabs. Still, most podcasts have noticed how they perform. Without the right tools, they will not be able to cheer up. They must be obtained or paid to be discovered.
Ausha’s PSO control panel will change this.
Inspired by the principles of SEO but built specifically for podcast platforms, Podcast Search Optimization (PSO) gives creators access to data and suggestions to improve how their presentation is displayed in search results on Apple Podcasts and Spotify.
This is the core of the PSO control panel, a dedicated interface that brings together all the tools you need to build and execute a podcast search strategy.
Podcast creators will be able to:
Find the best keywords to expand their influence: Podcast creators can see what the listeners are really looking for. AI proposes the best keywords and shows that they rank high so creators can focus on targeting those goals that will greatly grow their audience.
Real-time optimization plot comments: The creators explicitly made suggestions to improve their title, description and label. When they make changes, they can see in real time how it improves its visibility in search results.
Track their rankings and maintain a competitive lead: PodCaster can see podcasts they are competing with each keyword, comparing visibility and tracking their progress over time. They can also filter results by platform, country, or category to stay focused.
Verified by experts, scaling for each publisher
The leading experts in the podcasting industry have made PSO a part of its workflow. From institutions to networks, it is now a key part of its visibility and growth strategy. Even podcast agencies use PSO control panels to expand their services.
Some of them have seen strong results:
As BlackRock bids for the podcast’s executive product Stevie Manns explains: “We’ve achieved satisfaction with one of the episodes and saw a huge growth in subscriber growth for Apple Podcasts and Spotify and Spotify, which is driven by effectively optimizing PSO!”
“I really like the capabilities of the PSO control panel. I love being able to track our competitors’ tracking keywords and searching for keywords in real time,” added Amanda Bermudez, an analyst at BlackRock global digital experience and data platforms.
After adopting by top media groups, agents and podcast networks, Ausha now launches a self-service version of the PSO control panel, compatible with all hosting platforms.
For those seeking advanced guidance, the full Ausha Pro products will be available with tailored consulting and strategic support from Ausha’s team of podcast marketing experts.
