- How to build a brand-led content strategy that drives demand for external search
You will learn to go beyond traditional pillar-based models and create problem solutions for specific audiences. I’ll show you how to repurpose content on channels like Tiktok, YouTube, newsletters, and community to improve visibility outside of SERP.
- How to use digital PR to increase brand search
I’ll show you how to use Digital PR as a growth leverage to increase brand search, build trust signals and drive traffic that algorithms reward, even if rankings fluctuate.
- How to build a distribution model that supports SEO and conversion
I’ll explain how to build a content distribution engine that aligns with your SEO and revenue goals, so your best work can be continually drawn long after release.
