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Must read for overseas companies: Google’s guide to rationally allocating advertising budgets to avoid waste traps – Global marketing promotion –

Basic attributes and operation accumulation of accounts

Mature account characteristics

  • (3) (3), with a stable fan base and interactive records, and a mature content system (user preferences and viewpoints can be traced back through historical postings)
  • Platform algorithms often give higher weight, and the content exposure advantage is obvious; industry influence or sense of community identity has been built

Features of newly registered account

  • “Cold Start” that has just been activated or has been idle for a long time has low activity and platform trust; lack of interactive data accumulation, it is easy to be recognized as a low-quality account by the system and easily recognized as a low-quality account by the system
  • The content system has not yet been formed, and it is necessary to build a fan relationship and interactive ecosystem from scratch.

Core difference comparison
Mature accounts accumulate trust capital through historical behavioral data, and new accounts need to gradually establish a credit system. Platform algorithms usually give priority to pushing mature accounts, and the content recommendation mechanism is obviously inclined. , the content recommendation mechanism is obviously inclined.

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