Will the new ad restart the learning phase? Things may be changing.
Let me explain…
Official documents of Yuan
In Meta’s Help Center article, the title is “Important editing and learning stages,” Meta explains the changes that will lead to learning. In the important edit list, Meta includes the following:
“Add new ads in your ad set.”
This article has been around for years and therefore may be outdated. But I’ve seen it from history Quote this article When the advertiser asked me what changes would restart the learning phase.
In this article, some of the changes are not very clear. For example, budget increases depend on the size of the increase. However, it is not clear to add ads in active ad clusters. This starts learning again.
My test
I recently decided to test this by posting new ads in the event ad cluster. Although I’m sure we’ve done it a lot, I decided to pay attention this time.
Advertising sets remain active. Once approved, the ads are also immediately active.
Is this good?
Most advertisers will see it as a very good thing, and they have a little bit. If you have achieved good results, we tend to Avoid making changesS will restart learning. This leads to instability and we can screw up the performance.
But you can make an argument that restarting learning may help in some cases. If the original learning doesn’t consider this ad, will Meta ignore it without learning again?
In terms of its value, my new ad fell into the bottom of the impression after it was published. That might not make any sense.
This may also be a situation where the impact of new ads is important. I added a new ad to the ad set of 22 ads and the ad set remains active. If I add 22 ads to a set of active ads composed of one ad, will the ad set be entered to learn? I bet that’s it.
Nevertheless, this is another example of how the rules of element advertising change. The truth a few years ago is no longer true.
