https://www.youtube.com/watch?v=gx4ebrifpp0
New features are about to become threaded ads…
In the latest announcementMeta said there are now 400 million monthly active users on the thread. To celebrate, they are testing some new advertising features.
New Test
1. Meta is testing 4 by 5 images and videos, beyond the square. Advertisers can Leverage 4 by 5 in many feed positionswhich is very beneficial for visibility.
2. The meta is testing the carousel. Otherwise, these will not be qualified in the thread feed placement. This allows advertisers to link multiple product lines through images or videos in a scrollable format.
3. Finally, Meta will start testing Advantage+ catalog ads and app ads as soon as possible.
Increase inventory
These welcome enhancements Get more impressions from the ad thread feed. Inventory has been open recently when testing started slowly. Other options like this should help make the placement more efficient.
Interestingly, how users react to users when they become a more important part of the feed.
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