How to add email marketing to your Squarespace website

go through Sean Tinney October 16, 2025

your square space Your website showcases your brand beautifully, but are you attracting those visitors? Adding email marketing to your Squarespace site takes just minutes and unlocks one of the most powerful marketing channels.

Why Add Email Marketing to Squarespace

Squarespace powers nearly 5 million websites worldwide, making it the platform of choice for businesses, creatives, and online stores. But what many Squarespace users don’t realize is this: without email marketing, you’re looking at potential customers disappearing forever.

When someone visits your Squarespace site, they’re interested now. With email, you can continue the conversation long after they close their browser, cultivating relationships that lead to sales, bookings, and loyal customers.

How to add email marketing to Squarespace

Step 1 – Create the form in AWeber

Start by designing the registration form in the AWeber dashboard. We offer a variety of options, including embedded forms, pop-ups, and slide-in forms that appear after visitors scroll down the page.

Focus on the content you will provide for your subscribers. most successful Email signup form Communicate value clearly – whether it’s weekly tips, exclusive discounts or free resources. Skip generic phrases like “Join our newsletter” and opt for specific perks like “Get our free brand design checklist.”

Customize the appearance of your form to complement your Squarespace website. Match button colors to your brand palette and keep the design simple – Squarespace users appreciate good design, so your forms should reflect the same aesthetic.

Step 2 – Get your embed code

Once you’ve finished designing your form, you’ll need to embed the code to add it to Squarespace:

1. Navigate to the “Publish” section in AWeber form settings
2. Select “Embed” as your sharing method
3. Copy the complete JavaScript snippet provided

Make sure to copy everything – even missing parentheses can cause the form to not work properly. Our embed code is automatically optimized for mobile devices so subscribers can easily sign up from phones and tablets.

Step 3 – Add to Squarespace

Squarespace makes embedding external forms simple with its code blocks feature. The exact process is as follows:

1. Open page editor in square space
2. find insertion point Where you want the form – Hover between the sections until you see the edit point appear
3. Click the plus icon Add new content
4. Select “Code” From the block options menu
5. Click the code icon (</>) In the block toolbar
6. Paste the complete AWeber embed code in the code field
7. Apply and save your change

A code block functions like any other Squarespace element, so you can reposition it by dragging it or adjust its spacing using Squarespace’s built-in controls. This flexibility allows you to test different placements to see where your audience is most interested.

Important: Code Blocks requires Squarespace Business plan or higher. If you’re on the Personal plan, you’ll need to upgrade or use Squarespace’s built-in newsletter block Connect to AWeber via Zapier.

Step 4 – Test your form

Never launch a signup form without testing it first. Here is your test checklist:

1. Fill out your own form Using a real email address you can view
2. Confirm submission process Works smoothly, no errors
3. Check Weber Verify that your test contacts appear in the correct list
4. Check confirmation email If you have double opt-in enabled
5. Test mobile phone display By viewing on your phone or tablet
6. Try multiple browsers Ensure cross-browser compatibility

Once the test is complete, remove your test email address from the list. This keeps your subscriber numbers accurate and your list clean for future campaigns.

best practices

Strategic layout drives results: A table of locations that are of most interest to visitors. The Home Page Heroes section immediately generates interest. Blog post endings work well because readers who complete the content are highly engaged. Footer forms entice people to scroll through your website.

Be specific about what subscribers can get: Vague promises don’t convert. Instead of “Subscribe for updates,” try “Get our monthly design trends report” or “Receive exclusive customer pre-order discounts.” Specificity builds trust and sets clear expectations.

Minimize friction in your forms: Every field you add reduces registration volume. Start with an email address and name. you can Gather additional information Follow up with a welcome series or preference survey.

Try different formats: Don’t assume one form type will work best. Test the embedded form against the slide-in, try different variations of copy, and experiment with placement. Our platform makes it easy to create multiple form versions and track their performance.

Welcome new subscribers now: Your first email sets the tone for your relationship. Send a welcome message within minutes of signing up that communicates what you’re promising and tells subscribers what to expect from future emails.

Regular monitoring and optimization: Check your form conversion rates monthly. Low performance is a sign that something isn’t right — maybe your offer isn’t compelling enough, your placements are hidden, or your copy isn’t clear. Keep improving until you find something that works.

FAQ

Which Squarespace plan do I need to handle email forms? Code blocks work with Business, Commerce Basic, and Commerce Advanced plans. Individual plan users can use Zapier to connect to AWeber through Squarespace’s Newsletter Block, but this adds an extra tool to your setup.

Can I change the form appearance after embedding? Yes, make changes in AWeber’s form builder and they will automatically update everywhere you embed the form. No need to get new code or re-embed anything.

Will forms slow down my Squarespace site? Won’t. Email forms load asynchronously in the background, which means they don’t interfere with the page’s main content loading. Your website speed is not affected.

Can I use different tables on different pages? Absolutely. Create unique forms in AWeber for different purposes – one for your blog, another for your services page, a third for your about page – and then embed each form using separate blocks of code. This allows you to tailor your messaging to your specific audience.

What about privacy laws like GDPR? Our forms include compliance features such as consent checkboxes and privacy policy links. Enable these features in the form settings before embedding to ensure compliance with privacy regulations.

How can I delete the form later? Just delete the code block in Squarespace’s editor. The form will disappear from your site immediately, but existing subscribers will remain in your AWeber account unless you delete them individually.

Can I add a form to a Squarespace blog post? Yes – follow the same process to add a code block anywhere within your blog post content. Many successful bloggers place tables at the end of their posts Attract active readers who complete your articles.

Start growing your list today

Ready to capture more leads from your Squarespace website? Register for AWeber Create your first professional email signup form today. Our drag-and-drop builder, mobile-responsive templates, and 24/7 support make it easy to start growing your email list, no technical experience required.