Black Friday, the day after Thanksgiving in the United States, marks the official start of the holiday shopping season. Over the years, consumers are now accustomed to seeing Black Friday as the start of an entire season of sales, discounts, and shopping adventures. Brands now view Black Friday as a purchasing window rather than a specific day, resulting in sales running from early November to mid-December. Besides, comparisons are everywhere these days. Instead of lining up at Best Buy to be the first to buy a flat-screen TV, savvy shoppers will browse for deals on Amazon, Google Shopping, TikTok, and even AI assistants.
Today, Black Friday (BF) and Cyber Monday (CM) offer e-commerce brands the opportunity to increase sales and engage customers across the globe.
For online retailers, this season means prioritizing high-impact Black Friday marketing strategies, offering discounted prices and exclusive offers that consumers can’t resist. Balancing profits with discounts also faces additional pressure, especially as global competition intensifies. Brands need to be careful with promotions to avoid losing out on the first sale.
For shoppers, expectations are rising every year as they look to grab the best Black Friday deals and save big on their favorite brands.
