go through Sean Tinney October 16, 2025
Your Webflow site attracts visitors. Email marketing converts these visitors into customers, subscribers, and repeat customers.
Most people who land on your website aren’t ready to make an immediate purchase. They are researching, comparing options, or just starting to understand their problem. Email gives you the opportunity to stay in touch with these visitors after they leave, cultivate relationships, and stay in touch with them when they’re ready to take action.
Once you add an email platform, it works automatically—welcoming new subscribers, sending targeted content, and converting viewers into buyers—while you focus on other parts of your business.
Why Webflow Sites Need Email Marketing Integration
When someone visits your Webflow site and leaves, you lose the opportunity to communicate unless they come back. Email allows you to seize this opportunity by directly contacting those who are interested in what you have to offer.
Unlike social media, where algorithms control visibility, or paid advertising, which stops when your budget is exhausted, email puts you in control. Webflow email integration requires a third-party platform Because Webflow focuses on website building.
How to Set Up Email Marketing on Webflow Using AWeber
this Integration with AWeber takes less than an hour.
Step 1: Create a registration form in AWeber
Register with AWeber and navigate to the registration form section. Choose a form template or create one from scratch using the drag-and-drop builder. Customize the fields you want to collect – usually names and email addresses work best. Learn more about growing your email list Strategically placed form.
Step 2: Get the embed code
Once the form is ready, click Publish and select Embed on Website. AWeber generates a code snippet for your form. Copy this embed code – paste it into your Webflow page.
Step 3: Add the form to your Webflow page
In the Webflow designer, drag the Embed element onto the page where you want the registration form to appear. Paste the AWeber embed code into the Custom Code field. Publish your Webflow site to make the form live.
Add the form to multiple pages for maximum visibility – blog posts, home page, about page, and service pages all work well.
Step 4: Build Welcome Automation
Navigate to the Automation section of AWeber and create a new workflow. Set the trigger to “Subscriber joins list”.
Create a welcome series of 3 emails:
Email 1 (instant): Welcome subscribers and set expectations
Email 2 (Day 2-3): Share your most valuable resources
Email 3 (Days 5-7): Invite them to take the next step
Design your messages using AWeber’s drag-and-drop email builder. our Artificial Intelligence Writing Assistant Generate subject lines and copy them instantly.
Step 5: Test Everything
Test the complete process before going live. Submit your Webflow form using your test email address. Verify that subscribers appear on your AWeber list, check that your welcome automation fires correctly, and confirm that all three emails are sent at the correct intervals.
Make the necessary adjustments before promoting your form to real visitors.
Best Practices for Webflow Email Marketing
strategically form a position
Most visitors will arrive at a specific blog post or service page from Google, not your homepage. Place an email signup form on every page. Test post end forms, exit-intent popups, inline forms, and sidebar forms.
Tag subscribers based on their behavior
Tags are tags you attach to your subscribers based on their behavior, allowing you to send targeted content to specific groups.
You can tag subscribers based on:
- Form submission: Mark the form they filled out (Blog Registration and Consultation Request)
- Lead Magnet Download: Tag by the resource they requested
- Link clicks: Tag subscribers who click on specific links in emails
- Page views: Tag based on Webflow pages visited before subscribing
- Purchasing behavior: Tag customers separately from prospects
AWeber’s tagging system automatically applies these segments when you configure your forms and automations.
Test key variables
Small improvements compound over time. A/B testing can improve email performance by 49% or more. Test one variable at a time to determine what drives the results.
What you can test:
Subject line: Curiosity-driven and profit-driven. Personalized vs. universal. Short headlines (under 40 characters) vs. long headlines.
Number of times sent: Morning (8 am to 10 am) and afternoon (1 pm to 3 pm) and evening (6 pm to 8 pm). Different days of the week suit your specific audience.
Call-to-action placement: Above the fold and at the end of the email. Buttons and text links. “Start” vs. “Download Now” vs. “Learn More”.
Email length: Short announcement (100-200 words). Educational content is longer (500+ words).
Send frequency: Start weekly and increase to twice a week if engagement stays strong or decrease if open rates drop.
Frequently Asked Questions about Webflow Email Integration
Can I connect multiple Webflow forms to different email lists in AWeber?
Yes. Connect each form to a specific list, or send all forms to one master list with different labels. A single, labeled list provides greater flexibility for segmentation.
Can I customize the confirmation message after someone submits a Webflow form?
Yes, but this is controlled in the form settings of Webflow, not AWeber. Customize Webflow’s success message while AWeber handles email confirmation and welcome automation.
Start converting Webflow traffic into email subscribers
Is it time to start capturing more leads from your Webflow website? Register for AWeber Create your first professional email signup form today. Our drag-and-drop builder, mobile-responsive templates, and 24/7 support make it easy to start growing your email list, no technical experience required.
