go through Sean Tinney November 3, 2025
Your Facebook supervisor just filled out your form. How long does it take for them to receive your first email?
If the answer is “a few hours” or “tomorrow when I download the CSV,” you’ll lose conversions. Speed is important – leads who follow up immediately have a much higher conversion rate than leads who wait.
Manual processes (downloading CSV from Facebook Ads Manager, importing into your email platform, triggering your sequence) can create delays that can lead to conversions. Every hour between signing up and receiving your first email decreases your likelihood of converting.
AWeber’s Direct Facebook Lead Ads Integration This delay is eliminated. Connect once, create automation rules that route leads from specific campaigns to specific email sequences, and your Facebook Lead Ads email notifications are automatically sent within 60 seconds of form submission. No need to download manually. No Zapier subscription. No delays.
Why immediate follow-up is important
When someone fills out your Facebook form, they are now considering your offer. They expect confirmation or the next step.
Manual CSV downloading creates three problems:
1. Conversion rates drop with delay.
Every hour between signing up and receiving your first email decreases the likelihood of conversion. The longer the delay between someone expressing interest and receiving your first message, the lower your conversion rate will be.
2. Manual work introduces errors.
Downloading the wrong CSV, importing into the wrong list, forgetting labels, mapping fields incorrectly – all of these can happen when manually managing imports.
3. Third-party costs add up.
Many businesses pay $20-$100+ per month for Zapier to bridge Facebook and email platforms.
Direct integration eliminates these three factors.
How AWeber’s Facebook Lead Ads Integration Works
The complete technical process is as follows:
- Someone submitted your Facebook lead ad form
- Facebook sends this submission to AWeber via direct API connection (30-60 seconds)
- AWeber’s automated rules add subscribers to a list you specify with a specified tag
- Your workflow detects the new tag and triggers your Facebook Lead Ads Email Notifications
- Prospects receive your welcome email while still thinking about why they signed up
After initial setup, the entire process requires no intervention.
Setup: Connect Facebook to AWeber (5 minutes)
Step 1: Connect your Facebook account
Navigate to account (gear icon) → integrated → Facebook Lead Ads → connect.
Log in to Facebook and authorize AWeber to access your lead ads. This allows AWeber to read form submissions, it cannot post or access personal data on your behalf.
After authorization, you will see the “Connected” status. This connection applies to all your marketing campaigns – you only have to connect once.
Step 2: Create automation rules
Click + Create rules Route leads from specific Facebook campaigns to specific AWeber lists.
Configure four elements:
1. trigger: Select the Facebook Lead Ad form that triggers this rule. Running multiple campaigns? Create a rule per activity so that every activity is routed correctly.
2. action: Select Add Subscriber.
3. list: Opt-in to receive an AWeber list of these prospects.
4. Label: Add a tag that identifies the source of the lead (such as “FB-FreeGuide” or “FB-ProductDemo-Nov2025”). Tags let workflows trigger specific email sequences based on activity.
Step 3: Connect to the workflow
Your automation rule adds leads with tags. Now Create workflow Send email.
1. Navigate to automation → Workflow → Create workflow →
2. Set the trigger to “Only add subscribers with a specific tag” → Add your Facebook tag (eg “FB-FreeGuide”).
Step 1: Add your welcome email:
- Add steps → Send message
- Waiting time: 0 minutes (send immediately)
- Email content: Welcome email, lead magnet delivery or confirmation
Now, every lead from that Facebook campaign will receive an email from you within 60 seconds of submitting the form.
Step 4: Test
Submit test leads via Facebook form.
Check your email inbox within 60 seconds – you should receive a welcome email.
Verify that the lead appears in your AWeber list and has the correct tags.
If everything works fine, your integration is live.
What should your first email contain?
Speed is important, but so is content. your Facebook Lead Ads Email Notifications should:
Confirm their actions immediately. Confirm what they do: “Thank you for requesting the guide,” “Your demo is confirmed,” “Here’s your discount code.”
Deliver what they expect. If they signed up for a lead magnet, add a download link now. Don’t make them wait for a second email.
Set next steps. Tell them what’s coming next: “Starting tomorrow, you will receive daily prompts,” and “I will send you an email the day before the presentation.”
Stay focused. Your first email isn’t the right one to tell your company story. Give them their purpose and set expectations.
Common mistakes to avoid
Delay your first email. Prospects want immediate confirmation. Waiting 30 minutes won’t make you look more humane, it will make you look slower.
Forget about labels. Without tags, you can’t trigger campaign-specific sequences or measure which campaigns drive the best engagement.
No testing is done before launch. Before spending money on ads, submit test leads and verify everything is working properly. Finding a bug after spending $500 on an ad is expensive, finding a bug in a 30-second test is free.
Start growing your list with instant follow-up
Ready to stop losing leads that lead to slow follow-up?
Connect Facebook lead ads to AWeber and start converting more leads with instant email notifications.
Don’t have an AWeber account yet? Register today And get instant access to Facebook Lead Ads integration, workflow automation, and all the tools you need to convert leads into customers.
Already using AWeber? Set up your first Facebook Lead Ads integration now – it takes 5 minutes.
Related resources:
Facebook Leading Ads Integration (function overview)
How to integrate Facebook Lead Ads with AWeber? (step-by-step guide)
Workflow automation (Build an email sequence)
