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Download your multi-million dollar weekend strategy
Proven strategies from 9 industry-leading platforms responsible for over $50M in BFCM sales; all included in one free 66-page guide.
Most brands will lose money during BFCM; not because their products are bad, but because they are unprepared.
When traffic surges by 300%, advertising costs double, and every competitor screams “40% off,” the winners aren’t those with the biggest discounts.
They are people like this:
- Systems that scale without disruption
- Optimize conversion funnels before peak periods
- The retention engine that turns weekend buyers into year-round customers
What’s the difference between a record-breaking weekend and a profit-draining disaster? Prepare.
This BFCM is built on the platform that powers over 30,000 stores
We brought together the teams behind TxtCart, Heatmap, Alia Popups, Chargeflow, Campaign Monitor, Growave, Platter, Atlas and New Seas to create something no single platform could:
A complete, battle-tested system that ensures BFCM success.
This is not a theory. Every strategy inside is proven with millions of dollars in merchant revenue; we’ve organized it into a framework you can implement in days, not weeks.
In this 66-page playbook, you’ll find:
Chapter 0: Pre-BFCM Infrastructure Build your tech stack, offers, and contingency plans 2-3 weeks before traffic hits
Chapter 1: Acquisition; bringing purchasing traffic
- SEO strategy generates $213,000 in new revenue for BFCM (includes case study)
- The influencer playbook that turns micro-creators into the best ads
- Email and SMS sequences warm audiences before sales drop
Chapter 2: Conversion; turning clicks into cash
- How to Launch and Test Your Product 3X Faster (Atlas Case Study: $70,000 in 30 Days)
- User Experience Friction Repair Increased Revenue by 6.67% in One Week (Modern Man Case Study)
- AOV optimization strategies work without impacting conversion rates
Chapter 3: Retention; turning one sale into multiple sales
- Email automation drives over 80% of subscriber growth (Monica Vinader case study)
- $1.84M recovered via conversational text messaging during BFCM (Joyride Harness case study)
- Loyalty programs can increase LTV by 89% (Wade Way case study)
Chapter 4: Real-time Monitoring Know exactly what to track, when to react, and how to resolve issues before they compound
Chapter 5: Fraud Protection Stop refunds before they happen and restore the revenue you’ve already earned (HexClad case study: +59% recovery rate)
Chapter 6: BFCM Post-Scale Turn your busiest weekend into your most profitable quarter; not just your busiest 72 hours
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case study
How 1440 Media used email marketing to gain over 1 million subscribers and an open rate of over 55%.
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